Sustainable changes in beauty market trends focused on the perspective of safety in the post‐coronavirus disease‐19 period

Abstract

Background In February 2020, WHO announced the outbreak of coronavirus disease‐19 (COVID‐19) in a global epidemic, and the COVID‐19 vaccine has recently been developed and approved in many countries to release disease radio waves. Immediately distributed and used to control and control infections. During the COVID‐19 pandemic, the world closed extensively in beauty and beauty services to control the spread of the virus. Objectives Therefore, this study for the first time that the perspective of safety in sustainable may be applied to the entire alteration of beauty industry market in the post‐COVID‐19 pandemic for literature review. Methods A Narrative Review is proposed as a new report and commentary on the sustainable change of beauty market trends centered on safety due to the COVID‐19 pandemic in December 2020. It was written with reference to keywords such as “Covid Beauty Market,” “Covid Sustainable,” “Covid clean beauty,” and “Safety beauty.” This study was performed by searching on PubMed, Google Scholar, Scopus, and ResearchGate. A total of 383 papers were retrieved, of which 36 were successfully included in this study. Results Analysis of customers and markets in the beauty industry since COVID‐19 was absolutely required at this time. Harmful and safe edible ingredients of clean beauty perspective should be compared and analyzed. In addition, importance of sustainability value from a clean beauty perspective should be considered. Conclusion There is an era in which the perspective of safety in sustainable may be applied to the entire beauty industry today. In addition, depending on the customer's perception change, beyond the ingredients, raw material procurement of products, manufacturing process, product experiments, etc. are part of clean beauty to minimize carbon emissions, water use, recycle product containers, and reduce waste.

Good ingredients from foods to vegan cosmetics after COVID‐19 pandemic

“…Due to COVID‐19, research on sustainable changes in the safety‐oriented beauty market trend is coming to an era where the perspective of sustainable safety can be applied to the entire beauty and cosmetology industry, and as customers’ perceptions change, safe ingredients are needed. Here, “good ingredients” means safe ingredients according to changes in customers’ perceptions 22 …”

“…It was concluded that, according to changes in customer perception, procurement of raw materials for products beyond raw materials, manufacturing processes, product test, etc. are part of the clean beauty for minimizing carbon emission, using water, recycling product containers, and reducing waste 22 . Lately, as consumers are increasingly interested in products made with safe ingredients, cosmetics that have been certified as vegan are increasing in the cosmetic market.…”

“…Here, "good ingredients" means safe ingredients according to changes in customers' perceptions. 22 This meaning also includes environmental issues. Recently, due to the increase in the use of masks due to environmental problems or infectious diseases, skin troubles are rapidly increasing due to changes in the use of cosmetics around the world.…”

Why is generation MZ passionate about good consumption of K‐cosmetics amid the COVID‐19 pandemic?

“…In addition, according to changes in customer perception, customers will prefer clean beauty to minimize carbon emission, use water, recycle product containers, and reduce waste in the procurement of raw materials for products, manufacturing processes, and product testing beyond raw materials. 36 , 37 , 38 Environmental problems and infectious diseases are changing the situation of women's use of cosmetics around the world. This will require efforts for new changes in the cosmetics market by clearly understanding the needs of consumers in the beauty and cosmetics industry.…”

“…Accordingly, it is an era where a sustainable safety perspective can be applied to the entire beauty industry today. In addition, according to changes in customer perception, customers will prefer clean beauty to minimize carbon emission, use water, recycle product containers, and reduce waste in the procurement of raw materials for products, manufacturing processes, and product testing beyond raw materials 36–38 . Environmental problems and infectious diseases are changing the situation of women's use of cosmetics around the world.…”