Why is generation MZ passionate about good consumption of K‐cosmetics amid the COVID‐19 pandemic?

Lee, Jin-Kyung; Kwon, Ki Han

doi:10.1111/jocd.14859

Cited by 13 publications

(22 citation statements)

References 33 publications

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“…A clue can be found in their recent consumption trends. They are regarded as the mainstream of value consumption [ 62 ]. They are oriented towards eco-friendliness [ 63 , 64 ].…”

Section: Discussionmentioning

confidence: 99%

How Does Adolescents’ Usage of Social Media Affect Their Dietary Satisfaction?

Jeong

Shin

2022

IJERPH

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In order to improve the health status of adolescents, studies are needed to illuminate the essence of their general and dietary lifestyle. Thus, we conducted this study to verify meaningful relationships between adolescent usage of social media (USM), which plays an important role in their life, their food consumption behavior (FCB), and their dietary satisfaction. This study used two analysis methods: t-tests and structural equation modeling (SEM). This study verified whether there was a significant difference in adolescent FCB depending on their USM using t-tests. This study proposes that the following FCBs showed significant differences between users and non-users of social media in adolescents: a tendency to try new types of food (t = 2.134, p < 0.05), a tendency to avoid foods with harmful risks such as suspected spoilage (t = 3.513, p < 0.001), a tendency to eat bread or fruit for a simple breakfast (t = −3.893, p < 0.001), and a tendency to often use home meal replacements (HMR), eat out or have food delivered (t = −3.245, p < 0.01). Furthermore, this study used SEM to verify the causal relationship between adolescent USM and their dietary satisfaction. According to the results of SEM, adolescents’ USM mediated by the FCB of preferring convenience fully mediates the negative relationship between adolescent USM and their dietary satisfaction (p < 0.01). It is necessary to reverse the situation in which adolescent dietary satisfaction decreases as their FCB of preferring convenience increases. Government regulations for food companies and autonomous efforts for quality improvements on their part are needed.

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“…A clue can be found in their recent consumption trends. They are regarded as the mainstream of value consumption [ 62 ]. They are oriented towards eco-friendliness [ 63 , 64 ].…”

Section: Discussionmentioning

confidence: 99%

How Does Adolescents’ Usage of Social Media Affect Their Dietary Satisfaction?

Jeong

Shin

2022

IJERPH

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“…The generations currently creating and leading new social phenomena and popular cultures worldwide are the millennials and Generation Z [ 59 , 60 ]. They are also referred to as the “digital generation”—that is, a generation that is intricately familiar with the digital world and various electronic devices [ 22 , 60 ]. Millennials include the individuals born between 1980 and 1996 and are also called Generation Y [ 59 ].…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

“…Millennials include the individuals born between 1980 and 1996 and are also called Generation Y [ 59 ]. Generation Z includes those born between 1997 and 2010 [ 59 , 60 ]. Since millennials and Generation Z have grown up in a similar social environment, they are collectively called Generation MZ [ 60 ].…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

“…Generation Z includes those born between 1997 and 2010 [ 59 , 60 ]. Since millennials and Generation Z have grown up in a similar social environment, they are collectively called Generation MZ [ 60 ]. According to Jung et al [ 22 ], Generation MZ grew up in the era of globalization, valuing transparent and autonomous communication in society, and with strong egocentrism and self-realization needs.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

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Relationship between Personal Values and Intentions to Purchase Plant-Based Meat Alternatives: Application of the Dual Concern Theory

Jang

Cho

2022

IJERPH

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This study examines consumers’ intentions to purchase plant-based meat alternatives (PBMA), which have been created to protect animal rights, the global environment, and consumers’ health. Data from 319 Korean consumers were analyzed to establish a causal relationship among personal values (egoistic, biospheric, and social-altruistic), the dual concern theory (anticipated positive effect and empathetic concern), and PBMA purchase intentions. Multigroup analysis was performed for all paths according to generation, divided into Generation MZ and the older generation; “MZ” is a compound term referring to millennials and Generation Z, who have grown up in a digital environment; this collective generation comprises individuals born after 1980. Our analysis revealed that, among personal values, biospheric and social-altruistic values had positive effects on both anticipated positive effect and empathetic concern. In turn, these aspects positively influenced PBMA purchase intentions. Particularly, anticipated positive effect had a strong influence. Finally, a moderating effect was confirmed for two paths, and only Generation MZ demonstrated the enhancing influence of biospheric value on both anticipated positive effect and empathetic concern. This study has several implications and contributes to the sustainable growth and development of PBMA and the overall food service industry.

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“…In recent years, many social phenomena caused by the coronavirus disease-19 (COVID- 19) pandemic have emerged that have led to changes throughout society. 1 The MZ generation refers to the Millennium and Generation Z, 2 which are generations before and after the Millennium, and are familiar with the online and digital environment, pursuing personal specifications that are distinct from others and optimized for the digital environments. This trend of social directions is inevitably confusing for students, and this is also the case in beauty education.…”

Section: Introductionmentioning

confidence: 99%

Motivation for improving academic achievement in cosmetological education

Lee

Kwon

2022

Health Science Reports

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Background and Objective Before and after the fandom, the pattern of education has difficulty in accepting the requirements of the MZ generation with very intense changes. Individual differences between students and different educational environments have more difficulties with the addition of practical subjects than general students. In this study of the purpose, after coronavirus disease‐19 (COVID‐19), the change in demand was described for the factors that influence the motivation necessary in current beauty education for diversity in education methods of MZ generation. Methods These thesis studies are literature reviews, and for this purpose, a narrative review approach was used. A total of 200–300 references were selected and reviewed, and a total of papers were finally selected as of 2010–2022 using the PRISMA flow diagram. Results With the emergence of diversity in education, online education is showing its power. In beauty education, the need for education of practical subjects has emerged and is the basis for providing more skilled skills in the field. This review paper conducted a comprehensive study on the motivational factors that will be the basis for the improved academic achievement of the MZ generation on the changes in education after COVID‐19. Conclusion This literature review revealed the needs of the subjects of K‐education to be seen after the post‐COVID era and the factors of learning motivation required in the beauty distance education of the MZ generation. In addition, the global status of K‐beauty workers has confirmed that new changes with beauty and intelligence are being born as well as simple technical, and it is expected to be used as an important material for beauty distance education.

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Why is generation MZ passionate about good consumption of K‐cosmetics amid the COVID‐19 pandemic?

Cited by 13 publications

References 33 publications

How Does Adolescents’ Usage of Social Media Affect Their Dietary Satisfaction?

How Does Adolescents’ Usage of Social Media Affect Their Dietary Satisfaction?

Relationship between Personal Values and Intentions to Purchase Plant-Based Meat Alternatives: Application of the Dual Concern Theory

Motivation for improving academic achievement in cosmetological education

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