Sustainability in the Fast Fashion Industry

Long, Xiaoyang; Nasiry, Javad

doi:10.2139/ssrn.3486502

Cited by 11 publications

(8 citation statements)

References 37 publications

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“…Moreover, fast fashion companies are also criticised for having a negative environmental impact (Saicheua et al , 2012), mainly because of poor product quality and waste generation (Long and Nasiry, 2019). Shorter lead times also allowed apparel brands to introduce new lines more frequently.…”

Section: Resultsmentioning

confidence: 99%

“…More than 80,000 million garments are sold globally every year, and nearly three-fifths of all clothing ends up in incinerators or landfills within a year of being produced (Long and Nasiry, 2019). A fifth of the toxins discharged into the world’s waters are from the textile industry, which uses billions of litres of water to make all kinds of garments (Chavero, 2017).…”

Section: Resultsmentioning

confidence: 99%

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Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries

Nguyen

et al. 2020

SRJ

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Purpose This study aims to point out the importance and the relevance of sustainability issues and the need for their enhancement in the contemporary model of corporate social responsibility (CSR) as the top priority for business entities. Furthermore, it also highlights ways to enhance sustainability in the contemporary CSR model in the fast fashion industry of developing countries. Design/methodology/approach Literature review has been extensively done through available databases, including ProQuest and ScienceDirect. Findings This study delivers a full insight into the current state of research on the CSR model and sustainability in developing countries. The prevalent corporate environmental sustainability practices of global apparel brands are identified to propose ways to enhance sustainability in the contemporary CSR model. Research limitations/implications The growth of fast fashion industry brings the risks of unsustainability to developing countries. Thus, it is a must for the garment and textile companies to enhance a sustainable CSR model through promoting sustainable leadership and integrating corporate culture. Originality/value To the best of author’s knowledge, this study is the first to emphasise the role of sustainable leadership in promoting a sustainable CSR model in the fast fashion industry of developing countries.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries

Nguyen

et al. 2020

SRJ

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“…In academic literature, increasing attention has been paid to the environmental impacts of fast fashion products and the implications for consumer perception of product quality [13,14]. It is observed that fast fashion business model usually leads to low quality products [15]. A recent Unilever study [16] found that over one third of consumers (33% of 20,000 adults in five EU countries, including the UK) are now choosing to buy from brands they believe are doing social or environmental good.…”

Section: Introductionmentioning

confidence: 99%

Consumer Attitude towards Sustainability of Fast Fashion Products in the UK

Zhang

Zhou

2021

Sustainability

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This paper attempts to provide an up-to-date depiction and analysis of the consumer’s attitude towards sustainability of fast fashion products in the UK. Four related strands of literature are reviewed to establish a tri-component model of attitude (ABC), i.e., Affective, Behavioural and Cognitive. A wide set of determinants for attitude is identified, including income, price, gender, culture, religion, age, etc. Based on this conceptual framework, an online questionnaire is designed and sent to university students and alumni in the UK, returning 128 valid responses. Both descriptive statistics and regression analysis (oprobit) are employed to shed light on the three components of attitude towards sustainability. It is found that cognitive and behavioural components converge across cultures and religions, but the affective component remains significantly diverse. Employment status contributes to the awareness, decision and feeling of sustainability features, but gender only matters for purchase decisions. In general, there is an improved cognitive and affective awareness of sustainability, but this does not automatically translate to purchase behaviour. Policy interventions like taxes and subsidies are still needed to foster sustainability in the fast fashion industry.

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“…This can be defined by a range of performance characteristics, including durability, appearance retention, and ease of cleaning, and some features that are specific to a certain type of product, such as water repellency or flame retardancy [102]. A recent study of sustainability within the fast fashion industry [103] frames product quality as a "vertical attribute that contributes to the lifespan of the product (e.g., quality of stitching, dyeing process, fabric sturdiness)"; the study shows that fast fashion has an incentive to produce multiple styles and 'micro' seasonal collections in response to uncertain and quickly changing trends, and that this is a key driver of low product quality within the industry.…”

Section: From Quality To Quantitymentioning

confidence: 99%

“…As the availability of trends increases, quality is likely to decrease further as consumers become more responsive to fashion and prioritise style and low prices over durability [103]. Another study into the shopping intentions of young people in Hong Kong and Canada [104] found that the consumers desire for immediate gratification through the purchasing of fashion was one of the main barriers to adopting more sustainable shopping habits.…”

Section: From Quality To Quantitymentioning

confidence: 99%

From Clothing Rations to Fast Fashion: Utilising Regenerated Protein Fibres to Alleviate Pressures on Mass Production

et al. 2021

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Sustainable methods of practice within the fashion and textile industry (FTI) often strive to employ a circular economy that aims to eliminate waste through the continual use of resources. Complex problems such as waste, consumption, and overproduction are heavily intertwined; the main aim of this paper is to report on research focused on re-examining the potential of food waste streams as a commercially viable and circular source of raw materials for the FTI. Herein, regenerated protein fibres (RPFs) from food production waste streams rich in protein have been chosen as the main topic of focus. RPFs have a rich and relevant history from a local manufacturing perspective during wartime and post-war clothing rationing (1941–1949) in the UK. RPFs were used to meet civilian needs for wool-based textiles as part of a wider series of ‘make do and mend’ strategies designed to manage the consumption of new textile products. However, RPFs demonstrated inferior quality in terms of durability when compared to wool-based textiles, a significant contributing factor to the consequent commercial phasing out of RPFs. In today’s take–make–waste model, the FTI landscape can be defined by speed, from slow (high-quality materials and construction, long-lasting products) to fast (seasonal, disposable, low-quality materials and construction), the latter infamous for dire environmental impacts. A key objective of this research is to review the association of quality and longevity within the context of a local and circular fashion economy in which textile quality and lifecycle analysis are holistically matched to the longevity of the textile, garment, or product to reduce waste across the supply chain.

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Sustainability in the Fast Fashion Industry

Cited by 11 publications

References 37 publications

Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries

Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries

Consumer Attitude towards Sustainability of Fast Fashion Products in the UK

From Clothing Rations to Fast Fashion: Utilising Regenerated Protein Fibres to Alleviate Pressures on Mass Production

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