2021
DOI: 10.1016/j.jclepro.2020.124314
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Sustainability in e-commerce packaging: A review

Abstract: Online purchasing, and hence e-commerce packaging production and use, have grown steadily in recent years, and so has their environmental impact as a result. This paper reviews the evolution of packaging over the last century through a compilation of scientific literature on e-commerce packaging focusing on its environmental side. The primary aims were to identify research gaps in e-commerce packaging and to propose new research lines aimed at reducing its environmental impact. A systematic search o… Show more

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Cited by 165 publications
(109 citation statements)
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References 65 publications
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“…Even if one assumes that both the relative carbon footprint (due to decarbonization efforts and investments) and sales (due to customers’ return to offline channels and shopping when the Covid-19 pandemic will impose less restrictions) might decrease in 2021, the carbon footprint of the world’s largest e-commerce company amounts to dozens of tons of CO 2 emissions annually. Generally, e-commerce and online retailing can have more detrimental environmental impacts and larger ecological footprints due to packaging, product returns, last mile transportation, and shopping basket sizes as compared to traditional retailing and shopping (e.g., Escursell et al, 2021 ; Pålsson et al, 2015 ; Shahmohammadi et al, 2020 ; van Loon et al, 2015 ). Moreover, AI-enabled personalized mobile marketing (e.g., Tong et al, 2020 ) and in-store communication and technology (e.g., Dekimpe et al, 2020 ; Grewal, Noble, et al, 2020 ; van Esch et al, 2021 ) can prompt unplanned offline purchases and impulsive buying, which, in turn, amplify consumption and its environmental drawbacks.…”
Section: The Ethics Of Ai In Marketingmentioning
confidence: 99%
“…Even if one assumes that both the relative carbon footprint (due to decarbonization efforts and investments) and sales (due to customers’ return to offline channels and shopping when the Covid-19 pandemic will impose less restrictions) might decrease in 2021, the carbon footprint of the world’s largest e-commerce company amounts to dozens of tons of CO 2 emissions annually. Generally, e-commerce and online retailing can have more detrimental environmental impacts and larger ecological footprints due to packaging, product returns, last mile transportation, and shopping basket sizes as compared to traditional retailing and shopping (e.g., Escursell et al, 2021 ; Pålsson et al, 2015 ; Shahmohammadi et al, 2020 ; van Loon et al, 2015 ). Moreover, AI-enabled personalized mobile marketing (e.g., Tong et al, 2020 ) and in-store communication and technology (e.g., Dekimpe et al, 2020 ; Grewal, Noble, et al, 2020 ; van Esch et al, 2021 ) can prompt unplanned offline purchases and impulsive buying, which, in turn, amplify consumption and its environmental drawbacks.…”
Section: The Ethics Of Ai In Marketingmentioning
confidence: 99%
“…On the other hand, this will also challenge the capacity and cost-effectiveness of the reserve logistics systems, knowing that according to the previous years' trend, the return rate is up to 25-40% depending on the products (Chen et al 2017). Collecting and recycling the packaging materials (e.g., cardboard boxes, plastic packaging) is another sustainable issue of importance (Escursell, Llorach-Massana, and Roncero 2021).…”
Section: The War Of Speed and Flexibility In An Omnichannel Environmentmentioning
confidence: 99%
“…Regarding innovation, the study from Escursell and colleagues highlights the latest innovation in sustainable shipping packaging solutions for e-commerce [7]. It is recognizing both disposable approaches such as Scudopack -solution to protect furniture with the least amount of cardboard used; and the reusable approach, such as Repack -reusable packaging service designed for e-commerce.…”
Section: IImentioning
confidence: 99%
“…In some countries, private sectors have already started to solve the problem of single-use delivery packaging by introducing reusable shipping packaging for consumer delivery [7]. This innovative solution could reduce the unnecessary packaging waste for the consumer because the container that contains the delivered goods could be used multiple times compared to just a single-use [8].…”
Section: Introductionmentioning
confidence: 99%