Surviving in a declining industry: a new entrepreneurial history of Nihonsakari since the 1970s

Qing, Xia; Donzé, Pierre-Yves

doi:10.1080/00076791.2021.1991318

Cited by 4 publications

(4 citation statements)

References 31 publications

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“…In contrast to ITO EN, many firms in traditional industries are small family business that are very conservative regarding business diversification. 96 This study also showed that the successful transformation of a traditional industry is not automatically followed by similar success outside its national environment. ITO EN started internationalization in 1987, establishing a subsidiary in the United States, setting up joint venture in China (1994), and expanding elsewhere in Asia after 2000.…”

Section: Discussionmentioning

confidence: 72%

Making Japanese tea a big business: The transformation of ITO EN since the 1960s

Qing¹,

Donzé²

2022

shashi

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Although traditional industries are commonly dominated by numerous SMEs focused on their respective domestic markets, the Japanese tea industry experienced the emergence and rapid growth of large enterprises in the 1990s. This article analyzes the strategy that enabled such a change, focusing on the most important Japanese tea producer, ITO EN, which developed bottled green tea in 1985. Based on an approach of business history and industry studies, the article argues that the shift in the 1990s was made possible by the transformation of the true nature of the tea industry in going from a commodity business to a branded consumer-goods business.

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Section: Discussionmentioning

confidence: 72%

Making Japanese tea a big business: The transformation of ITO EN since the 1960s

Qing¹,

Donzé²

2022

shashi

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“…The Japanese economic recovery in the 1950s and the 1960s brought mass production and consumption of sake (Bouzdine-Chameeva et al , 2009). Subsequently, the rapid economic growth and bubble economy in the 70s and the 90s induced higher and unique quality but declining quantities of sake production and consumption (Xia and Donzé, 2021). In particular, Jizake has been largely consumed since the 80s (Sumihara, 2004).…”

Section: Discussionmentioning

confidence: 99%

“…However, after reaching a peak in 1973, they started to decline, and the currently taxed shipments are approximately one-third of the peak (Sasaki, 2011). This was because of the rise in the increase in alternatives such as beer and whiskey and the consumption of small amounts but high-quality sake because of rapid economic growth and a bubble economy from the 1970s to the 1990s (Xia and Donz e, 2021). In particular, the production and consumption of Jizake, the sake representing a specific region, has risen significantly in the 80s (Sumihara, 2004).…”

Section: Introductionmentioning

confidence: 99%

Strategic utilization of terroir in Japanese sake industry

Tseng

Kishi

2023

IJWBR

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Purpose With the ongoing industrial transformation of the Japanese sake industry and the continuous growth of exports in recent years, terroir, one of the core concepts in the wine culture, has been strategically used in the sake industry. Therefore, as an essential investigation, the purpose of this study is to elucidate when, how and why terroir has been used in the sake industry. This study starts with the research question: When, how and why has terroir come to be used strategically in the sake industry? Design/methodology/approach This study investigates the use of terroir in the Japanese sake industry, examining all 196 newspapers that referenced terroir from 1998 to 2022, sourced from the renowned newspaper database Nikkei Telecom 21. This study’s outcomes have been visualized through categorization work and text mining. Findings In this study, the use of terroir in the Japanese sake industry has gained significant momentum since 2015, with a remarkable surge observed in the 2020s. With the continuous growth in sake exports, industry players such as sake brewers are strategically structuring terroir to reinforce the authenticity of the brewing process, emphasizing the uniqueness of natural elements, such as water, sake rice and the natural environment. These findings highlight the critical role of terroir in the Japanese sake industry’s added value expansion. Originality/value This study provides objective insights regarding the recent industrial transformation for the practical sake industry, such as sake exporters and distributors. Additionally, this study enables the wine industry’s audience to understand the sake industry’s evolution in terms of wine culture.

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“…Some breweries are continuously striving to achieve a balance between tradition and new technology (e.g., Bouzdine-Chameeva et al 2009 ). Furthermore, many breweries are expanding beyond their existing sake business (e.g., Xia and Donzé 2021 ).…”

Section: Consumption Of Tradition-bound Products and The Sake Businessmentioning

confidence: 99%

Reviving tradition-bound products: a case of value co-creation using rhetorical history

2022

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This study explores the value co-creation framework to revive tradition-bound products using rhetorical history and service-dominant logic. This framework shows the effects of using historical significance to enable value co-creation in a new ecosystem by engaging consumers and local communities without eliminating their traditions. Existing studies merely discuss the methodology of a rhetorical emphasis on the authenticity of traditional industrial firms’ history to attract customers. This study explains the motivation to engage in value co-creation to transform tradition-bound businesses. Through these processes, businesses’ boundaries are thawed, and the customer becomes the advocate and thus, the driver of reviving tradition-bound products.

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Surviving in a declining industry: a new entrepreneurial history of Nihonsakari since the 1970s

Cited by 4 publications

References 31 publications

Making Japanese tea a big business: The transformation of ITO EN since the 1960s

Making Japanese tea a big business: The transformation of ITO EN since the 1960s

Strategic utilization of terroir in Japanese sake industry

Reviving tradition-bound products: a case of value co-creation using rhetorical history

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