In this study, a facile precipitation process to treat wastewater from zinc plating industry is presented. Water purification rates of Zn range between 96.40 % and 99.99 % depending on the reaction conditions. Optimal results are gained at a low pH value of 9, low temperature of 40°C and a fast alkalization using NaOH solution containing 16 % pure NaOH. Traces of Ni, Fe, Zn, Cu and Cr present in the wastewater were almost completely removed. The precipitates were analysed by X-ray diffraction, infrared and Raman spectroscopy, electron microscopy and magnetic measurements. They consist of doped ZnO as a main phase. Although ZnO exclusively crystallizes in nanoparticle size, the morphology is directly influenced by the experimental parameters. Additionally, very small amounts of ZnCO 3 and Zn(OH) 2 were detected. Magnetic investigations indicate the incorporation of Ni and Fe into the ZnO lattice. The measured saturation magnetization is *0.01 emu/g and the Curie temperature is *75°C.