Supporting sustainability by promoting online purchase through enhancement of online convenience

Abstract

Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents were used with Least Squares Structural Equation Modelling (PLS-SEM) to test the research hypotheses. Findings suggest that customers with experience have a strong effect on the relationship between service convenience and customer satisfaction. It is also found that satisfied customers desired to stay longer and are willing to pay more. From a theoretical point of view, this study fills several gapes by extending previous work that investigates the impact of online convenience on customer satisfaction and behavioral intention by revealing the novelty impact on the willingness to pay and desire to stay. From a managerial standpoint, the findings help managers considering doing businesses or planning to do businesses in China and for companies committed to reducing their carbon footprint in understanding how they can use online convenience to stimulate online purchases among their clients and consequently becoming more environmentally friendly and socially responsible.

How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy

“…In addition, other very recent research highlights that shopping on line can help to reach a sustainable competitive advantage that can determine an ecological long-term stability in line with the 2030 Agenda's sustainable development goals (SDGs): in particular, Reference [15] show there is a link between perceived sustainability in purchasing online and customer engagement while Reference [16] give evidence that online shopping can promote sustainability paths by decreasing the quantity of shopping trips. Conversely, several authors suggest that among the main obstacles to the diffusion of the purchase channel for grocery products are found the security of transaction, the difficulty in using IT tools and the quality of the delivery service, also linked to the characteristics of the product [11].…”

Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

“…We integrate our systematic review throughout research indicating how consumer adoption of mobile shopping apps is articulated by: consumer use behavior as regards mobile payment services and apps (Anshari et al, 2021;Chopdar et al, 2018;Graf-Vlachy et al, 2018;Li, 2019;Nel & Boshoff, 2020;Saha et al, 2021;Touzani et al, 2018); consumer behaviors, attitudes, and intentions to adopt mobile shopping (Bailey et al, 2020;Chopdar & Sivakumar, 2019;Groß, 2018;Liébana-Cabanillas et al, 2020;Pandey & Chawla, 2019;Sarkar et al, 2020;Tueanrat et al, 2021); and consumer motivational factors in purchasing products and services by use of mobile shopping apps (Bhattacharya & Anand, 2019;Groß & Sohn, 2021;Liu et al, 2020;Seeger et al, 2019;Tyrväinen & Karjaluoto, 2019) -all of them configuring users' behavioral intention in relation to mobile commerce adoption (Research Question 1). Mobile social apps extend throughout consumer attitudes and behaviors by the widespread adoption of smartphones.…”

“…The dissemination of digital technologies associated with customers' intentions to accept and adopt shopping app-based mobile commerce configure users' expectations of groundbreaking devices, reducing perceived risk and trust (Brusch & Rappel, 2020;Groß, 2018;Li, 2019;Pandey & Chawla, 2019;Sabir, 2020;Sarkar et al, 2020;Sohn & Groß, 2020). Mobile shopping platform features and user technological readiness assist in improving consumer engagement and willingness to accept and adopt mobile commerce apps Chen, 2018;Dhiman et al, 2020;Groß & Sohn, 2021;Nel & Boshoff, 2020;Patil et al, 2020;Saha et al, 2021).…”

“…Technological-based consumer adoption of mobile shopping throughout social commerce Li, 2019;Saha et al, 2021;Sohn & Groß, 2020;Tyrväinen & Karjaluoto, 2019) harnesses social networking capabilities and encompasses characteristics that stimulate mobile shopping apps users to share personal experiences. Users employ social networking sites to configure purchasing decisions and enable the advancement of advertising and promotion approaches.…”

“…Social commerce sites determine mobile shopping apps users' virtual experiences in addition to their intentions to buy products. Li, 2019;Saha et al, 2021;Sohn & Groß, 2020;Tyrväinen & Karjaluoto, 2019) Table 4. Consumer behaviors, attitudes, and intentions to adopt mobile shopping User co-creation behavior, reaction, and experiential values constitute pivotal characteristics of customer journey contentment.…”