In the published article cited above, the following error was discovered.The journal citation was incorrectly cited as: 8. Guo, H.; Nadella, K.; Kumar, V. J. Mater. Sci. 2013, 28, 2374 Below is the correct citation information: 8. Guo, H.; Nadella, K.; Kumar, V.

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In the published article cited above, the following error was discovered.The journal citation was incorrectly cited as: 8. Guo, H.; Nadella, K.; Kumar, V. J. Mater. Sci. 2013Sci. , 28, 2374 Below is the correct citation information: 8. Guo, H.; Nadella, K.; Kumar, V.

The rise of the digital economy as a major force in the expansion of the economy and the modernization of society is undeniable. Although digitalization enabled solutions to temporary needs like remote employment, distance learning, telemedicine, and e-commerce during the crisis, these developments have the potential to become permanent changes in the digital environment. If Europe were to catch up to the United Usa in digital or artificial intelligence technologies by 2030, the McKinsey Global Institute predicted that it would contribute €3.6 trillion to GDP. Funding (particularly for early financial investments), skills, and effective business models are the traditional digitalization entry obstacles (Offices of Science & Innovation, 2020). The COVID-19 problem has led to three major market shifts: The rapid rise of digitization in business and culture, the challenges and prospects of Industry 4.0, and the need of protecting personal data.

Digital advertising has become an integral part of modern marketing strategies, as more and more consumers are relying on digital channels to make purchase decisions. This study aims to explore the impact of digital advertising on consumer purchase intention, with a focus on the key factors that influence consumer behaviour. Through a review of existing literature, this study identifies several key factors that can affect consumer purchase intention, including message quality, source credibility, personalization, and social influence. The findings suggest that digital advertising can have a significant impact on consumer purchase intention, particularly when it is tailored to the needs and preferences of the target audience. The study concludes by discussing the implications of these findings for digital marketing practitioners and offering suggestions for future research. Overall, this study provides valuable insights into the role of digital advertising in shaping consumer behaviour and highlights the importance of developing effective digital marketing strategies.