“…Figure 5.3 serves to highlight the challenges surrounding levels of analysis that must be resolved to effectively advance TTF research. For example, there would seem to be some value in improving our explanations of how individual level TTF Dishaw and Strong (1999), Klopping and McKinney (2004), Norzaidi et al (2009Norzaidi et al ( , 2007, Tjahjono (2009 (continued) Dishaw and Strong (1998a, b, 1999, Goodhue et al (1997), Goodhue and Thompson (1995), Klopping and McKinney (2004), Kositanurit et al (2006), Lam et al (2007), Huang (2008, 2009), Nance and Straub (1996), Norzaidi et al (2009Norzaidi et al ( , 2007 leads to organizational performance benefits. The literature has, thus far, tended to rely on user perceptions of performance such as perceptions of whether a technology improves productivity.…”