“…In the Planning stage, the activity of assessing and prioritizing projects -and, more precisely, the sub-activity of planning the product platform -is frequently the initial activity of the tools within this group, especially those developed for the re-project or optimization of the product or portfolio (Du, Jiao, & Tseng, 2001;Huang, Bin, & Halevi, 2003;Meehan, Duffy, & Whitfield, 2007;Qu, Bin, Huang, & Yang, 2011). There are also tools that initiate the product family project, with the analysis of customer needs.…”