Supply Analysis of Supplementary Products in Poland

Hys, Katarzyna; Koziarska, Anna

doi:10.35808/ersj/1777

Cited by 3 publications

(6 citation statements)

References 49 publications

(49 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…1 (Binns et al, 2018;Hys, 2018). Depending on interest groups articulated by the dietary supplement market's stakeholders (Hys, 2020;Hys, Koziarska, 2020, it seems important to take up the topic of identifying marketing procedures (Dickinson et al, 2015;Petroczi et al, 2011). This shall enable specifying certain relevant opportunities and restrictions for entrepreneurs (Brewster, Goldsmith, 2007).…”

Section: Introductionmentioning

confidence: 99%

Untitled

2023

SPSUTOM

View full text Add to dashboard Cite

The aim of the article was to examine Generation Z's propensity to share products in the context of the growing trend of collaborative consumption in the Polish market. Design/methodology/approach: The objectives were achieved by conducting a theoretical review of the sharing economy, complemented by direct research on the propensity of young consumers to share selected products. The study was conducted using an online survey technique among 600 Polish consumers from generation 'Z' in 2023. Findings: The research results indicate various motives driving Generation 'Z' towards collaborative consumption, encompassing economic, social, and environmental aspects. They also reveal the types of products this generation is more likely to share. Research implications:In the future, it would be interesting to expand this research to include other countries (e.g. in Europe), different demographics (e.g. seniors), and the role of various factors influencing product sharing (e.g. social media, education). Social and practical implications: The findings of this article contribute to understanding consumer trends among young people, which influence the behavior of future generations and demonstrate a concern for sustainability. They underscore the importance of educating young people about pro-environmental behavior, crucial for a sustainable future. The results provide insights into young people's propensity for pro-environmental actions and highlight the potential need for education in this area. Additionally, these findings can be valuable for enhancing the effectiveness of sales processes and methods businesses use to communicate with young consumers. Originality/value: This article presents a unique contribution to the field of consumer behavior by specifically focusing on Generation 'Z' in the Polish market, a demographic often overlooked in collaborative consumption research. Its originality lies in its comprehensive examination of the multifaceted motives (economic, social, and environmental) that drive this generation towards shared consumption.

show abstract

Section: Introductionmentioning

confidence: 99%

Untitled

2023

SPSUTOM

View full text Add to dashboard Cite

show abstract

“…1 Assoc. Prof., Opole University of Technology, Opole, Poland, ORCID 0000-0003-0800-2804, e-mail: k.hys@po.edu.pl 2 Ph.D., Opole University of Technology, Opole, Poland, ORCID 0000-0001-9987-2746 The analysis of the supply of supplementary products in Poland demonstrated that the Polish supplementary products market basically covers three product categories, i.e., dietary supplements, fortified foods, and special-purpose foods (Hys and Koziarska, 2020). The global consumption of supplementary products, especially in terms of dietary supplements, is constantly increasing.…”

Section: Introductionmentioning

confidence: 99%

“…The studies conducted by the authors in Poland and covering the period between 2007 and 2019* confirmed that new dietary supplement submissions constituted 81.71%, special-purpose foods 11.83% and fortified foods 6.20%. In the developed database, 0.25% were products not assigned to any of the aforementioned groups due to the inability to specify the correct identifiers in the database (Hys and Koziarska, 2020). To continue the topic taken up in the research conducted in Poland (Hys, 2017;2018;2019;Hys and Koziarska, 2020), the authors of this publications focused on the issue of supplementary product form identification and the variety in dietary supplement submissions for marketing depending on their form.…”

Section: Introductionmentioning

confidence: 99%

“…In the developed database, 0.25% were products not assigned to any of the aforementioned groups due to the inability to specify the correct identifiers in the database (Hys and Koziarska, 2020). To continue the topic taken up in the research conducted in Poland (Hys, 2017;2018;2019;Hys and Koziarska, 2020), the authors of this publications focused on the issue of supplementary product form identification and the variety in dietary supplement submissions for marketing depending on their form. It is important to note that the study was conducted from the point of view of the entity that marketed the given supplementary product.…”

Section: Introductionmentioning

confidence: 99%

“…It is important to note that the study was conducted from the point of view of the entity that marketed the given supplementary product. The authors identified the scientific gap and conducted indepth empirical research that correlates with the common phenomenon of supplementary product consumption but focused mainly on the supply perspective (Hys and Koziarska, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Supplementary Product Forms: Analysis of Polish Market Trends

Hys¹,

Koziarska²

2021

ERSJ

Self Cite

View full text Add to dashboard Cite

Purpose:The purpose of the paper is to present the results of research on the identification of supplementary product forms and analysis of the variability in all submissions of dietary supplements depending on the forms of supplementary products. Methodology: Quantitative analyses of supplementary products submitted for registration in Poland at the State Sanitary Inspectorate (SSI) in 2007-2019*. Supplementary products subject to registration include, dietary supplements, fortified foods and special-purpose foods for infants, people requiring special medical care and food supplements for daily diet. In the studied period, the SSI received 86,849 submissions of products for registration that underwent statistical analysis, i.e., comparative analysis in groups, variability in the number of all submissions depending on the form in which the supplementary products were marketed. Findings: The research allowed for the identification of the form in which supplementary products were principally marketed. Then, the products were divided into three main categories, solid (S), liquid (L) and semi-solid (SS). Research determined that 83.67% of all submissions include solid supplementary products. Practical Implications: The conducted research can be useful to both decision-makers and to consumers. The study results specify the form in which supplementary products are most often marketed and can certify the consumers' acceptance of such a form or point to new trends. Originality/value: The paper's original value is its scope and subject, especially the analysis of the supplementary products introduced into the Polish market depending on the product's form. New knowledge can determine innovative supplementary product production market development trends. It can especially determine new supplementary product form development trends and/or scope of in-depth research on new technologies, production processes, maintenance or safe disposal of supplementary products and the related wastes.

show abstract

Intensity of Commercial Communication in Poland in the Field of Dietary Supplements

Hys,

Dominika,

Olejnik

et al. 2022

ERSJ

View full text Add to dashboard Cite

Purpose:The purpose of the paper is to analyse and evaluate the frequency of commercial communications on health products and medicine with special consideration of dietary supplements. Design/Methodology/Approach: The paper features a quantitative data analysis concerning the number of commercial communication aired in a single week in four Polish TV stations: TVP1, TVP 2, POLSAT, TVN on supplementary, health products and medicine, with special consideration of dietary supplements. Findings: The analysis allowed for the presentation of the frequency of commercial communications on the studied products. It was demonstrated that the intensity of commercial communications on dietary supplements is high, thereby translating into dynamic growth of the industry and its sales. Furthermore, it was demonstrated that there are many different dietary supplements and that their availability in the market is unlimited. Practical implications: Commercial communications on dietary supplements in the vitamins and fortifying preparations category suggests that a substantial portion of consumers should supplement the deficiencies of ingredients from this group. Originality/value: The aim of raising the issue is to provoke a discussion on the potential opportunities and threats concerning the intense promotion of dietary supplements and other supplementary products around the world.

show abstract

Supply Analysis of Supplementary Products in Poland

Cited by 3 publications

References 49 publications

Untitled

Untitled

Supplementary Product Forms: Analysis of Polish Market Trends

Intensity of Commercial Communication in Poland in the Field of Dietary Supplements

Contact Info

Product

Resources

About