Intensity of Commercial Communication in Poland in the Field of Dietary Supplements
Katarzyna Hys,
Dominika,
Krzysztof Olejnik
et al.
Abstract:Purpose:The purpose of the paper is to analyse and evaluate the frequency of commercial communications on health products and medicine with special consideration of dietary supplements. Design/Methodology/Approach: The paper features a quantitative data analysis concerning the number of commercial communication aired in a single week in four Polish TV stations: TVP1, TVP 2, POLSAT, TVN on supplementary, health products and medicine, with special consideration of dietary supplements. Findings: The analysis allo… Show more
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