“…Due to the hospitality industry being knowledge-intensive as a consequence of the intense use of technology and the essence of the product and service, based on the interaction between the employees and the customers (Chalkiti, 2012, Hallin & Marnburg, 2008; Marco-Lajara, Claver-Cortes, Úbeda-García, García-Lillo, & Zaragoza-Sáez, 2019; Salem, 2014) -nowadays, exist diversity research in the hospitality industry (Bouncken, 2002, Chalkiti, 2012Ferrary, 2015;Hallin & Marnburg, 2008;TT Kim & Lee, 2013;Marco-Lajara et al, 2019;Martínez-Martínez, Cegarra-Navarro, & García-Pérez, 2015;Nieves & Diaz-Meneses, 2018;Pusck, Kramer, Bandeira & Freire, 2019;Salem, 2014, Shaw & Williams, 2009, Sigala & Chalkiti, 2015Yang, 2015;Yang & Wan, 2004). In the hospitality industry, knowledge is related to the company's customers, products and services, operational work procedures, problem-solving and competitors' situation and behavior (Shamim, Cang, & Yu, 2017, Shaw & Williams, 2009Yang & Wan, 2004).…”