“…Framing strategies are employed in the texts that organizations produce -such as publications, annual reports, or blogs -and are used to enhance legitimacy and persuade other field actors of their views. Framing strategies rely on several different forms of organizational discourse, ranging from vocabularies and rhetoric to narratives, ante-narratives, and storytelling (Barros, 2014;Dalpiaz & Phillips, 2014;Erkama & Vaara, 2010;Jones & Livne-Tarandach, 2008;Lefsrud & Meyer, 2012;Suddaby & Greenwood, 2005;Vaara & Tienari, 2011;Wry, Lounsbury, & Glynn, 2011). These discourses include different types of strategies, theorizations, problematizing, or sense-giving and sense-hiding (e.g., Maguire & Hardy, 2009;Vaara & Monin, 2010;Vaara et al, 2006).…”