Success Factors and Benefits of Social Franchising as a Form of Entrepreneurship

Abstract

S owa kluczowe: franczyza spo eczna, non-profit, trzeci sektor, przedsi biorczo , przedsi biorstwo spo eczne.Nades any: 12

Social Franchising Model as a Scaling Strategy for ICT Reuse: A Case Study of an International Franchise

“…In this respect, social entrepreneurs can learn from commercial franchising, where effective franchise systems comprise (1) a strong brand, (2) products and services that have been shown to be competitive in relevant markets, and (3) the franchisor's ability to give ongoing and effective assistance to the franchisees [29]. Furthermore, Ziólkowska [40] identified six success factors for social franchising: A proven and replicable social business model, social value with a focus on service delivery, careful selection of franchisees, access to financial resources, social mission commitment, and exchange of knowledge. First of all, a proven and replicable social business model is a success factor.…”

“…As demands from employees, financiers and other stakeholders increase, so many other aspects become important for survival. Franchisors are also required to create a platform to exchange knowledge within the system [40].…”

“…According to the purpose of this paper, and to answer the research question, we developed an analytical framework of the success factors for developing a social franchise in the area of ICT reuse (Table 1). We identified key success factors based on The SCALERS Model [28], The Scalability Framework [19] and social franchising literature [40]. Additionally, we identified in our framework success factors for ICT reuse operating models [17].…”