The present experiment was conducted at the experimental field of the College of Agriculture, Central Agricultural University, Imphal, Manipur during the session 2021-22. It was Entitled as the effect of GA3 and NAA on yield and benefit: cost ratio of strawberry (Fragaria x ananassa Duch.) cv. Chandler under open conditions of Manipur. The experiments plot was laid out in Randomized Block Design with three replication and nine treatments with the combination of GA3 and NAA viz., T1 (Control), T2 (GA3 25 ppm), T3 (GA3 50 ppm), T4 (GA3 75 ppm), T5 (GA3 100 ppm), T6 (NAA 25 ppm), T7 (NAA 50 ppm), T8 (NAA 75 ppm) and T9 (NAA 100 ppm), the treatment GA3 @ 75 ppm was found maximum concerning several fruits, fruit length, fruit diameter, fruit volume, specific gravity, harvesting duration, yield and B: C ratio as compared with other treatments and the minimum was recorded in control. Hence, it is concluded that treatment T4 (GA3 75 ppm) positively impacts yield and benefit: cost ratio of strawberry cv. Chandler under open conditions of Manipur.