“…Choice that is progressively more exclusive towards one alternative may lead to greater overall loss over time (Herrnstein & Prelec, 1991;Heyman, 2013). That is, choice can become 'suboptimal' (Spetch, Belke, Barnet, Dunn & Pierce, 1990;Zentall, 2014). Suboptimal choice appears to be driven partially by a preference for locally richer alternatives, and partially by the availability of discriminative stimuli signaling reinforcement contingencies (Chow, Smith, Wilson, Zentall & Beckmann 2017;Zentall & Laude, 2013;Zentall & Stagner, 2011).…”