Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate

Abstract

The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.

Music-evoked nostalgia and charitable giving: A cross-cultural study in the United States and Mexico.

“…This view may also be in line with results from the Mexican sample (Study 2), which showed that agreeableness, one of the Big Five personality traits, significantly predicted the amount of participants’ donations. This is consistent with previous research that demonstrated the agreeableness-prosociality association, whereby agreeable individuals are likely to display prosocial attitudes and behaviors (e.g., Bolt et al, 2011; Carlo et al, 2005; Graziano et al, 2007; Susanto et al, 2022). On both the individual and societal levels, agreeableness (characterized with warmth, trust, courtesy, and cooperativeness) is known to be related to collectivism (Taras et al, 2010).…”