Subjective Age and the Greater Good

Park, Jen Heewon; Huang, Szu‐chi; Rozenkrants, Bella; Kupor, Daniella

doi:10.1002/jcpy.1177

Cited by 11 publications

(4 citation statements)

References 85 publications

(109 reference statements)

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“…However, in the case of an environmental issue such as climate change, there is a strong movement seeking to demonstrate that climate change is human-based because this will motivate humans to shoulder the blame and take responsibility for resolving the problem (Rickard et al , 2014). Indeed, consumers’ perceived responsibility for others can motivate them to contribute to society (Park et al , 2021). Future research could thus explore when and why a man-made disaster might lead to increased charitable behavior.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

The role of threat-based awe and construal level in charitable advertising

Nasution

Arnita

Seo

2022

EJM

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Purpose This study aims to investigate how charitable advertising effectiveness in response to threat-based awe, an emotional response that typically arises in the presence of natural disasters, is likely to depend on the construal level. Design/methodology/approach Three experimental studies were conducted to examine the positive and negative effects of threat-based awe on charitable advertising effectiveness. Further, the moderating role of construal level was tested and the underlying mechanisms established. Findings Consumers who experience a high (vs low) level of threat-based awe donate more when evaluating a disaster-relief advertisement processed at a high construal level (e.g. when an advertisement is framed as a “why” message) but donate less when evaluating a disaster-relief advertisement processed at a low construal level (e.g. when an advertisement is framed as a “how” message). Further, the authors established two distinct mechanisms underlying these divergent effects. At a high construal level, consumers are driven by concern for others, whereas at a low construal level, consumers are driven by feelings of powerlessness. Research limitations/implications The present research contributes to the literature on how emotions influence charitable advertising effectiveness by establishing the divergent effects of threat-based awe and the moderating role of construal level. Practical implications This paper offers managerial implications for nonprofits and charities in developing effective charitable advertising strategies in the context of natural disaster-relief campaigns. Originality/value The present research provides a novel perspective on when and why threat-based awe, a unique emotion arising in the case of natural disasters, can lead to positive or negative effects on charitable advertising effectiveness.

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Section: Limitations and Future Researchmentioning

confidence: 99%

The role of threat-based awe and construal level in charitable advertising

Nasution

Arnita

Seo

2022

EJM

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“…Younger consumer segments are most responsive to FoMO appeals and most likely to shun minimalist consumption. Age has been shown to be a malleable subjective perception, independent of chronological age, with the potential to influence prosocial behaviors (Park et al. , 2021) and choices of contemporary versus traditional products (Amatulli et al.…”

Section: Discussionmentioning

confidence: 99%

How social media usage and the fear of missing out impact minimalistic consumption

Lu,

Sinha

2024

EJM

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Purpose This study aims to examine the influence of social media usage (SMU) on minimalist consumption and how the fear of missing out (FoMO) underlies this effect. Design/methodology/approach Four preregistered correlational/experimental studies (n = 1,763) are used. A pilot study (n = 436) examines the correlations between SMU, FoMO and minimalism. Studies 1 (n = 409), 2 (n = 415) and 3 (n = 503) further investigate the influence of SMU on minimalist consumption intentions, including mindful purchase, forgoing free products and decluttering, and test for evidence of mediation via FoMO by measuring or manipulating FoMO. Findings The results show that a high SMU makes consumers susceptible to FoMO, leading to impulsive purchases and careless product acquisition. However, when campaigners promote minimalism as a social media movement, they can activate FoMO, persuading consumers to practice decluttering. Research limitations/implications Future research might examine how subjective age affects FoMO and minimalist consumption tendencies. Could campaigners use young social cues to make older consumers more susceptible to FoMO appeals? Could old social cues cause younger consumers to perceive greater social responsibility and to embrace minimalist consumption? Practical implications Minimalist lifestyles can promote sustainable consumption. This research provides insights into how SMU is a double-edged sword – it can cause FoMO users to disdain minimalism. However, it can promote minimalism if a minimalist campaign is strategically positioned as a social media movement using a FoMO-laden appeal. Originality/value Extant consumer behavior research on minimalism has just begun to investigate the antecedents of minimalist consumption. FoMO is conceptually related to minimalism, but the relationship between FoMO and minimalist consumption has not yet been empirically tested. This research fills these gaps by examining SMU and the associated FoMO as antecedents of minimalist consumption. Empirical evidence for the impact of SMU on various minimalist consumption behaviors and the mediating role of FoMO is provided.

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“…Next, participants were given an ostensibly unrelated task about how people make decisions. Participants imagined that they had 2 h of free time, which they could allocate to four activities presented in randomized order (adapted from Park et al, 2021; Winterich et al, 2009). Two of the activities were for their own benefit, while the other two were for the benefit of others; the total amount of time allocated to the two activities benefiting others served as an index of consumer prosociality (MDA F3 and F4 detail the prosociality measure and its pretest).…”

Section: Methodsmentioning

confidence: 99%