“…Advocates of different approaches are sometimes conceived as being members of disparate academic 'tribes' (Becher and Trowler, 2001), with incompatible norms, methods and approaches (Jones and Lockwood, 2008, Slattery, 1985. However, a growing body of work has demonstrated how alternative conceptual and methodological approaches can enhance hospitality management research (Hemmington, 2007;Lashley, 2008a;Lugosi, 2008;Robinson and Lynch, 2007;Morrison and O'Gorman, 2008). This paper builds on and contributes to this body of work by identifying how emergent, critical approaches, which encompass an array of methods, theories and philosophies (Wilson, Harris and Small, 2008), can develop a new agenda for hospitality management research.…”