Study on Marketing Behaviour of the Cashew Farmers of Tamil Nadu

Rajkala, A; Jansirani, R.

doi:10.20546/ijcmas.2020.905.288

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2023

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“…Total annual world production is estimated at 86 million tonnes of fruits [1] In India, banana is predominant and popular among the people as they are relished and consumed both by the poor and rich considering the nutritive and fruit values of banana. It is cheaper and available throughout the year in plenty [2][3][4][5]. Hence, it occupied a special place among all the fruits.…”

Section: Introductionmentioning

confidence: 99%

Services Rendered by Various Marketing Agencies to the Banana Grower in Burhanpur District of Madhya Pradesh, India

Patel

Bisht

Singh

et al. 2023

AJAEES

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A study was conducted to find out the services rendered by various marketing agencies to the banana growers in Burhanpur district of Madhya Pradesh. Services defined as the degree to which farmer has rendered various marketing services which have provided by marketing agencies. Services related to marketing information, consulting, selling, credit, grading, and, transportation were enlisted in a pre-tested interview schedule. The farmers were asked to rank the agencies on the basis marketing, agencies, storage, credit facilities, and transportation of services rendered by them in the order of importance. The opinion of the farmers was ranked on the basis of weighted mean score. The result of the analysis has shown that the Banana growing farmers prefer Madhusudan kela agency for marketing, credit facilities, transportation and selling services.

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Section: Introductionmentioning

confidence: 99%