Studi Persuasi: Analisis Terhadap Kampanye Kementerian Kesehatan “Cegah, Obati, Lawan Diabetes” Melalui YouTube

Permatasari, Yunita; Bernadette, Sophia; Kusumawardhana, Indra

doi:10.47313/ppl.v4i8.695

Cited by 5 publications

(5 citation statements)

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“…Konsep-konsep yang akan digunakan pada penelitian ini di antaranya adalah persuasi, pesan persuasi, idola, skincare, dan media sosial (dalam hal ini Instagram). Persuasi merupakan suatu bentuk tindakan satu individu sebagai persuader kepada khalayaknya agar dapat mengalami perubahan sikap (Permatasari et al, 2019). Pesan persuasi terkait dengan isi informasi atau pesan yang disampaikan oleh seorang persuader kepada khalayaknya, dalam hal ini target pasar dari seorang persuader tersebut.…”

Section: Pendahuluanunclassified

Pesan Persuasi Idola Korea Pada Konten Instagram Brand Skincare

Paralita

2022

JKN

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The activeness of the Indonesian people on social media as a means of communication is then used by corporate brands to promote the products they will offer to the public. In this case, the skincare brand Scarlett Whitening as the best-selling skincare brand in Indonesia is collaborating with the South Korean girl group TWICE who will also promote Scarlett Whitening products on the @scarlett_whitening Instagram account. The age demographic of TWICE girl group fans is dominated by teenagers to young adults in the age range of 10-29 years, so it can be said that the target market of the Scarlett Whitening brand is in the age range of teenagers to young adults. This study was conducted to determine the form of persuasion messages by Korean idols on the content of the Instagram account @scarlett_whitening. The research method used is a multimodal method with a qualitative approach and a positivistic paradigm. From the results of the research, it was found that the persuasive message of Korean idols in the Instagram post @scarlett_whitening as the best-selling skincare product in Indonesia is closely related to the closeness between the represented participant and the active participant where actors and audiences are described as equal and there is an optimistic attitude about the products offered. Abstrak Aktifnya masyarakat Indonesia di media sosial dimanfaatkan oleh brand perusahaan untuk mempromosikan produk yang akan mereka tawarkan kepada khalayak. Dalam hal ini, brand skincare Scarlett Whitening sebagai brand skincare paling laris di Indonesia bekerjasama dengan girlband asal Korea Selatan TWICE yang turut mempromosikan produk Scarlett Whitening pada akun Instagram @scarlett_whitening. Demografi umur penggemar girlband TWICE didominasi oleh remaja hingga dewasa muda di kisaran umur 10-29 tahun, sehingga target pasar dari brand Scarlett Whitening berada di kisaran umur remaja hingga dewasa muda. Penelitian ini dilakukan untuk mengetahui bentuk pesan persuasi idola Korea pada konten akun Instagram @scarlett_whitening. Metode penelitian yang digunakan adalah metode multimodal dengan pendekatan kualitatif dan paradigma positivistik. Dari hasil penelitian kemudian diketahui bahwa pesan persuasi idola Korea pada postingan instagram @scarlett_whitening sebagai produk skincare paling laris di Indonesia berkaitan erat dengan kedekatan antara represented participant dengan active participant dimana aktor dan khalayak digambarkan setara serta adanya sikap optimis mengenai produk yang ditawarkan.

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Section: Pendahuluanunclassified

Pesan Persuasi Idola Korea Pada Konten Instagram Brand Skincare

Paralita

2022

JKN

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“…According to research by Yunita Permatasari et al, it is necessary to conduct a persuasion study on health campaigns conducted by the Ministry of Health that can affect health in young adult. ( 6), (7). One of the efforts to prevent stunting by the ministry of health is to carry out environmental campaigns through posting photos and videos on social media.Stunting is a high-risk health problem and can affect children's growth into adulthood.…”

Section: Introductionmentioning

confidence: 99%

Building Awareness of the Dangers of Stunting Generation Through Health Communication for Indonesian Worker at Pulau Penang Malaysia

Mansur,

Erlita,

Geni

2024

IJCS

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The implementation of Community Service is the result of collaboration between the Communication Studies Program at Mercu Buana University and Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Pinang, Malaysia. The Theme of Community Service Activities is Building Awareness of the Dangers of Stunting Generation Through Health Communication. To achieve this goal, the lecture method is used, playing youtube videos of short duration, then questions and answers about Building Awareness of the Dangers of Stunting Generation Through Health Communication For TKW women worker in Pulau Pinang, Malaysia. This campaign activity is planned to be held in January, 28. 2024 in Pulau Pinang, Malaysia. This activity is expected to be attended by women worker who live in Malaysia. Target outputs of this community services activity is increased knowledge and skill, Mass Media Publication, journal article, HAKI and video Activity. Lastly, the satisfaction of the participants in the devotion activities can be said to be very good. This can be seen from the response which says that the material delivered is in accordance with what is needed by the participants, besides that he also follows the activity from beginning to end. In addition, in terms of participants, it was seen from their cooperative attitude and feedback that was relevant to what was delivered by the speaker.

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“…According to research by Yunita Permatasari et al, it is necessary to conduct a persuasion study on health campaigns conducted by the Ministry of Health that can affect health in young adult. [8], [9], [10], [11]. One of the efforts to prevent stunting by the ministry of health is to carry out environmental campaigns through posting photos and videos on social media.…”

Section: Introductionmentioning

confidence: 99%

Environmental and Health Campaigns to Prevent Stunting for the Younger Generation

Mansur,

Erlita,

Geni

et al. 2023

E3S Web Conf.

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The implementation of Community Service is the result of collaboration between the Communication Studies Faculty Universitas Mercu Buana and Universiti Sains Malaysia (USM), with SMKN 60 in West Jakarta. The Theme of Community Service Activities is Campaign of Prevent Stunting and Remember WASH. This activity purpose to increase student knowledge and awareness about environmental and impact of Stunting for the health. The Community Service activities will be carried out in the form of socialization with selected topics. In order for problem solving to be in accordance with the analysis of the situation and problems of the partners above, it can be implemented and achieve the objectives, then this activity uses socialisation method. Findings – This Socialization is expected to inspire and bring change to community, especially student at SMKN 60 Jakarta so that they have knowledge and awareness about impact of stunting for the health. Based on the results of the implementation evaluation, the average participant stated that this activity was useful (66%), increased knowledge (64%), could solve problems (66%), increased competence (70%) and creativity (66%), could change behavior in the right direction. positive (58%); can apply it to family, friends and relatives (68%), can lead to joining useful communities (70%).

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Studi Persuasi: Analisis Terhadap Kampanye Kementerian Kesehatan “Cegah, Obati, Lawan Diabetes” Melalui YouTube

Cited by 5 publications

References 0 publications

Pesan Persuasi Idola Korea Pada Konten Instagram Brand Skincare

Pesan Persuasi Idola Korea Pada Konten Instagram Brand Skincare

Building Awareness of the Dangers of Stunting Generation Through Health Communication for Indonesian Worker at Pulau Penang Malaysia

Environmental and Health Campaigns to Prevent Stunting for the Younger Generation

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