Abstract:The activeness of the Indonesian people on social media as a means of communication is then used by corporate brands to promote the products they will offer to the public. In this case, the skincare brand Scarlett Whitening as the best-selling skincare brand in Indonesia is collaborating with the South Korean girl group TWICE who will also promote Scarlett Whitening products on the @scarlett_whitening Instagram account. The age demographic of TWICE girl group fans is dominated by teenagers to young adults in t… Show more
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