Abstract:Purpose -This paper investigates the extent to which the implementation of mobile number portability affects the customer churn in the short run and long run. The aim is to calculate the market shares of the operators based on students' operator preference rates for the first six months and the first 18 months of the implementation period and to predict operators' future market share under the assumptions that students will continue to behave the same in preferring operators and firms' policies will remain unc… Show more
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