“…In addition to improved job opportunities, Coulthard (2000) found that students undertook postgraduate study for academic stimulation (64%), subject interest (37%), and to enhance their professional practice (33%). Other research has also found that the subject of study, course content and interest in the subject is a motivating factor for program selection (Kerin, Harvey, & Crandall, 2001;Moogan & Baron, 2003;Moogan et al, 1999;Nasser & Fresko, 2003;Soutar & Turner, 2002). In tourism, students are also found to be extrinsically motivated with many seeking to increase their employment and travel opportunities, as well as career advancement and wage improvements (Hannam, Mitsche, & Stone, 2004;Hjalager, 2003;Suvantola, 2004).…”