“…The third possible response, cultural integration, is required when an entirely new set of norms needs to be created by the group, or for the group. Previous research suggests that cultural integration is a particularly appropriate response for cross-cultural teams, and possibly the best approach for Global Virtual Teams (GVT; Dekker et al, 2008; Earley and Mosakowski, 2000; Glikson and Erez, 2020) and interdependent teams (Miloslavic et al, 2015; Polzer et al, 2002; Swaab et al, 2014; Wildman and Bedwell., 2013). In fact, Earley and Mosakowski (2000) found that, over time, transnational teams functioned best when they established a hybrid team culture that created space for their own norms for interactions, communications, and goal setting, which helped develop a common identity and manage conflicts effectively.…”