Abstract:This document proposes the implementation of a care center customer for small and
medium-sized enterprises (SMEs) in Colombia as a new business plan. The
methodology begins with the study of the current situation of the company,
identifying the problem (customer dissatisfaction with company response in
Colombia). Later, multiple studies were conducted including general environment
analysis and the marketing plan, to finally establish the possibility of consolidating
this expansion opportunity within a company.… Show more
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