2009
DOI: 10.1111/j.1467-8691.2009.00529.x
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Structured Methods of New Product Development and Creativity Management: A Teaching Experience

Abstract: Using structured methods for managing business innovation can be an effective way to improve the ideation process. Teaching structured methods is a potent way to enhance the innovative capabilities of companies and to develop creative products for the marketplace. In this paper, structured models of innovation and product development are reviewed and an approach to them is presented, based on several MSc student projects. The implications for managers, such as the need to train employees in structured methods,… Show more

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Cited by 22 publications
(17 citation statements)
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References 29 publications
(38 reference statements)
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“…In this context, they can help organizations manage the complexity of innovation projects, adapt to changing circumstances, and systematically meet the challenges of the market (D'Alvano & Hidalgo, 2012;Igartua et al, 2010). In addition, they can be an effective way to generate new ideas and improve the innovation capacity of organizations (Fernandes et al, 2009;Graner & Mißler-Behr, 2013). …”
Section: Reference Hypotheses Resultsmentioning
confidence: 96%
“…In this context, they can help organizations manage the complexity of innovation projects, adapt to changing circumstances, and systematically meet the challenges of the market (D'Alvano & Hidalgo, 2012;Igartua et al, 2010). In addition, they can be an effective way to generate new ideas and improve the innovation capacity of organizations (Fernandes et al, 2009;Graner & Mißler-Behr, 2013). …”
Section: Reference Hypotheses Resultsmentioning
confidence: 96%
“…In summing up the findings of the extensive innovation study conducted by the Product Development and Management Association (PDMA) in the USA, Barczak et al (2009), for example, note that, "In terms of aspects of NPD management that differentiate the 'best from the rest,' the findings indicate that the best firms […] use numerous kinds of new methods and techniques to support NPD." The structured use of methods can indeed be a very effective way to help generate new ideas and improve companies' ability to innovate (Fernandes et al, 2009). Moreover, new product development projects can become extremely complex.…”
Section: Introductionmentioning
confidence: 99%
“…Several authors have stated that creativity is essentially a systematic process and as such, it can be managed [33,40,34]. From this, it can be concluded that it should be possible to manage the engineering design process proactively so that it supports increased creativity.…”
Section: Does Creativity Play a Role In The Engineering Design Process?mentioning
confidence: 99%
“…Gurteen [32] views creativity as the process of generating ideas through divergent thinking, while Cheng [33] defines it as the ability to generate novel ideas. Fernandes et al [34] describe it as a complex phenomenon encompassing four key elements: the creative process, the creative agent, the creative situation, and the creative product.…”
Section: What Is Creativity?mentioning
confidence: 99%