1974
DOI: 10.2466/pms.1974.39.2.719
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Structure of Body-Build Stereotypes: A Methodological Analysis

Abstract: College students ( N = 182) were Ss in a study assessing the comparability of body build stereotypes as depicted through the use of various response formats. Stereotypes toward Endomorph and Mesomorph body types, respectively, were derived through responses to: (1) a traditional, forced-choice format; (2) a dimensionalized, bipolar item format requiring placement of 10 Endomorphs and 10 Mesomorphs, respectively, along each of 10 nine-point dimensions; (3) a format identical to Number 2 except in the requiremen… Show more

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Cited by 9 publications
(2 citation statements)
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“…The majority of research on anti‐fat attitudes has adopted a forced choice format. However, this methodology has been criticized (55, 56) because it is likely to overestimate the presence of negative attitudes toward obese individuals. As stated by Jarvie et al (56), forced choice scenarios guarantee that a cooperative participant will stereotype.…”
Section: Discussionmentioning
confidence: 99%
“…The majority of research on anti‐fat attitudes has adopted a forced choice format. However, this methodology has been criticized (55, 56) because it is likely to overestimate the presence of negative attitudes toward obese individuals. As stated by Jarvie et al (56), forced choice scenarios guarantee that a cooperative participant will stereotype.…”
Section: Discussionmentioning
confidence: 99%
“…The use of a single prototype for each somatotype (Powell, Tutton and Stewart, 1974) and the unipolarity of trait assignments (Stager and Burke, 1982) have both been criticised in somatotyping studies. The forced-choice method (Lerner, Knapp and Pool, 1974;Powell et al, 1974) has also been criticised because it can magnify minor differences in the assignments of characteristics to body types (Stager and Burke, 1982). In fact, the forced-choice procedure is likely to contribute to the high reliability of success in this class exercise, thereby giving students first-hand experience with this design limitation.…”
Section: Discussionmentioning
confidence: 99%