Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies

Du, Shuili; Vieira, Edward T.

doi:10.1007/s10551-012-1490-4

Cited by 469 publications

(431 citation statements)

References 59 publications

Supporting

Mentioning

380

Contrasting

Unclassified

Order By: Relevance

“…In the international spot light, large scale operators bear the brunt of criticisms as indicated by Du and Vieira (Du & Vieira, 2012). They found that larger oil corporations such as BP and Chevron face harsher criticism relative to smaller oil corporations, a trend I also discovered in my research.…”

Section: No Media For the "Cowboys"supporting

confidence: 60%

“…Such initiatives have resulted in significant and positive changes in business practices. In reaction, oil majors have instituted strict safety measures and turned to CSR as a means to counter the negative public sentiments, build reputational capital, and ultimately achieve legitimacy (Du & Vieira, 2012). Currently oil majors spend hundreds of millions of dollars in an effort to improve their safety record, reduce emissions, and to alter the perception of their unsustainable practices (Bridge & Le Billon, 2013).…”

Section: The Political Nature Of Petroleummentioning

confidence: 99%

See 1 more Smart Citation

Corporate Spheres of Responsibility: Architects, Cowboys, and Eco-Warriors in Myanmar’s Oil & Gas Industry

Strasser

2017

View full text Add to dashboard Cite

Myanmar's recently opened economy is flush with incoming investment and activity. World leaders advocate that all businesses entering the country must operate in a "socially responsible manner." However, the history of corporate social responsibility (CSR) in Myanmar is undefined, contradictory, and complex. Thus, to get a handle around what it means to be "responsible," this paper investigates the collective way in which actors in the petroleum industry in Myanmar enact CSR from 1990 to 2014. The oil and gas (O&G) industry is the most lucrative, and arguably powerful, national sector. The practice and philosophy of CSR, which originated in this industry, is now proclaimed to be the starting point for this newly charted course of responsible business in Myanmar. Yet, activists and critics maintain that CSR is an insincere PR measure of profit maximization whereby companies can conduct business as normal. I argue that CSR in the Myanmar petroleum industry is influenced by more complex factors than profit maximization or image management. CSR initiatives are sculpted by (1) the geography of petroleum extraction, (2) corporate philosophies and company national origins, and (3) type of company operations. The petroleum industry's CSR activities to date, in terms of geographic span and development targets, all fit into a spectrum of assumed spheres of corporate responsibility that have been forged by the corporate 'architects' and tempered by geographic and global forces.

show abstract

Section: No Media For the "Cowboys"supporting

confidence: 60%

Section: The Political Nature Of Petroleummentioning

confidence: 99%

Corporate Spheres of Responsibility: Architects, Cowboys, and Eco-Warriors in Myanmar’s Oil & Gas Industry

Strasser

2017

View full text Add to dashboard Cite

show abstract

“…With regard to the former, rather than identifying clearly defined legal and regulatory structures as previous studies have done (Du and Vieira, 2012), we identified more intangible, yet effective pressures adopted by the government, or 'informal rules of the game' (Peng, 2002;p 275) to get subsidiaries to engage in more long-term oriented CSR activities in Sri…”

Section: Discussionmentioning

confidence: 99%

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

2015

View full text Add to dashboard Cite

Arguably, the corporate social responsibility (CSR) practices of multinational enterprises (MNEs) are influenced by a wide range of both internal and external factors. Perhaps most critical among the exogenous forces operating on MNEs are those exerted by state and other key institutional actors in host countries. Crucially, academic research conducted to date offers little data about how MNEs use their CSR activities to strategically manage their relationship with those actors in order to gain legitimisation advantages in host countries. This paper addresses that gap by exploring interactions between external institutional pressures and firm-level CSR activities, which take the form of community initiatives, to examine how MNEs develop their legitimacy-seeking policies and practices. In focusing on a developing country, Sri Lanka, this paper provides valuable insights into how MNEs instrumentally utilise community initiatives in a country where relationshipbuilding with governmental and other powerful non-governmental actors can be vitally important for the long-term viability of the business. Drawing on neo-institutional theory and CSR literature, this paper examines and contributes to the embryonic but emerging debate about the instrumental and political implications of CSR. The evidence presented and discussed here reveals the extent to which, and the reasons why, MNEs engage in complex legitimacy-seeking relationships with Sri Lankan host institutions.

show abstract

“…It is not that these criteria do not really apply to our study, but they may exclude some MNEs of significance that deploy sport for their CSR agendas. Secondly and on a similar note, FTSE4Good automatically excludes controversial industries (see, for example, Cai et al, 2011;Du and Vieira, 2012) such as Oil and Gas…”

Section: Methodsmentioning

confidence: 99%

Corporate social responsibility through sport: a longitudinal study of the FTSE100 companies

Bason

Anagnostopoulos

2015

Sport, Business and Management: An International Journal

View full text Add to dashboard Cite

Purpose -Under growing public scrutiny of their behaviour, the vast majority of multinational enterprises have been undertaking significant investments through corporate social responsibility in order to close legitimacy gaps. The purpose of this paper is to provide a descriptive account of the nature and scope of MNEs' CSR programmes that have sport at their core. More specifically, the present study addresses the following questions: (1) How do FTSE-100 firms utilise sport as part of their CSR agendas? (2) How do different industries have different approaches to CSR through sport? and (3) Can the types of CSR through sport be classified?Design/methodology/approach -Centred on legitimacy theory and exploratory in nature, the study employed a content analysis method, and examined three types of document from each of the FTSE100 firms, namely, annual reports, annual reviews and CSR reports over the ten-year period from 2003 to 2012. In total, 1,473 documents were content analysed, thereby offering a sound representation of CSR disclosure of the FTSE100. 2 of reliable conclusions problematic. Particularly, the lack of an explicit focus on longitudinality is a typical limitation, meaning that no conclusions can be made regarding the trend. The study outlined in this paper offers the most comprehensive longitudinal study of CSR through sport to date, and thus contributes to the increasing volume of literature that examines the application of CSR in relation to the sport sector.

show abstract

Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies

Cited by 469 publications

References 59 publications

Corporate Spheres of Responsibility: Architects, Cowboys, and Eco-Warriors in Myanmar’s Oil & Gas Industry

Corporate Spheres of Responsibility: Architects, Cowboys, and Eco-Warriors in Myanmar’s Oil & Gas Industry

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

Corporate social responsibility through sport: a longitudinal study of the FTSE100 companies

Contact Info

Product

Resources

About