Strengthening Village Economy during Pandemic

Oktarina, Adelia; Nababan, Febrina Elia

doi:10.2991/assehr.k.201219.075

Cited by 2 publications

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“…A study concluded that village products such as agriculture, industry, and other small and medium enterprise products should be promoted and marketed by community groups such as village-owned enterprises (BUM Desa). Digital marketing technology is one of the urgent instruments to improve the marketing of village products [13].Therefore, the proud national movement made in Indonesia is implemented with various backgrounds. In addition to the context previously described, there are also various problems and targets for improving people's welfare.…”

Section: Introductionmentioning

confidence: 99%

Strengthening The Village Economy In Digital Era Through The Proud Made In Indonesia National Movement

Hermawan

2023

IJERSC

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The purpose of this research is to get the results of strengthening the village economy through the proud national movement made in Indonesia in the digital era. This research uses a qualitative approach with a qualitative descriptive method. The data were taken from the results of observations, documents and forum group discussions at the Proud National Movement meetings held in Indonesia with government stakeholders. Data were analyzed through three stages, including 1) data reduction, namely data sorting according to the needs of research problem analysis, 2) data presentation, namely the process of categorizing data to be analyzed, and 3) conclusion. The results of the study concluded that there was a positive impact on the implementation of the proud national movement program made in Indonesia on strengthening small and medium business actors in villages, especially in the digital era because business actors can carry out production and marketing innovations digitally or penetrate village boundaries so that their products can be known more widely. In addition, business actors have also increased from May 2020 by 8 million to 19.2 million in May 2022 and the target is 30 million by the end of 2023. So, the results of this study provide an understanding that an economic improvement program must be adjusted to technological developments and needs. consumers to get wider market opportunities.

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Section: Introductionmentioning

confidence: 99%

Strengthening The Village Economy In Digital Era Through The Proud Made In Indonesia National Movement

Hermawan

2023

IJERSC

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“…Furthermore, digital technology positively affects entrepreneurship to the next level [5]. Digital technology combines digital literacy and human resources to strengthen rural village development programs [6]. Fast-changing digital technology in the national and global economy will put small rural home-based micro businesses at risk of being left behind [7].…”

Section: Introductionmentioning

confidence: 99%

Evaluating Village-owned Enterprises and SMEs Businesses Engagement Through Web Application Using System-Usability Scale

Wardhana¹,

Romadlon²,

Fitriana³

et al. 2022

Jur. Ris. Kom.

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Village-owned enterprises (BUMDesa) and Small and Medium Enterprises (SMEs) are enabled to strengthen the rural economy. The two entities shall collaborate and will help the rural economy become more adaptive and sustainable. One approach to collaborate is using digital technology, such as web applications. It will allow businesses to survive by gaining potential networking and cross-border markets through online marketing. This collaboration can be done using a digital technology approach where both roles are needed to improve the village economy. If this technological approach is not implemented, then marketing will be limited so that it will have an impact on the village economy. The qualitative and scrum approach is used to develop the digital web. The result shows differences between BUMDesa and SMEs' roles toward the web application. BUMDesa can make better managerial through digital businesses so that BUMDesa can accelerate SMEs' productivity by opening new markets and business perspectives to SMEs. The testing process is carried out to prevent the failure of website development by implementing a usability test, namely the Usability Scale (SUS) System. The tests carried out show that the proposed design gets a good score of 69.63, so it is effective and efficient to be implemented in website development. SMEs can gain a broader market, improve their production standard, and add production capacities. The collaboration will map and profile their strengths and weaknesses to minimize the implementation gap. In addition, the BUMDesa and SMEs will invest in social capital, which means the ability to establish cooperation, trust, and participation, in the local community to benefit from the social network. It will improve innovation capability

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Strengthening Village Economy during Pandemic

Cited by 2 publications

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Strengthening The Village Economy In Digital Era Through The Proud Made In Indonesia National Movement

Strengthening The Village Economy In Digital Era Through The Proud Made In Indonesia National Movement

Evaluating Village-owned Enterprises and SMEs Businesses Engagement Through Web Application Using System-Usability Scale

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