In this article, I construct three ideal types of identities operating in the New Orleans gourmet food truck industry (Down-Home, Foreign Foodie type, and Hipster). Using evidence from three years of ethnographic observations, as well as qualitative interviews, I then examine the process of hybridization, in which the two forms of authenticity (food truck and brick-and-mortar) blend together, modifying each original authenticity to create a temporal product, hybrid authenticity. The value of this product is derived from the concrete but temporary relations between the product, the producers, the consumers, and the spaces where the product is produced and consumed.This article examines how three typologies of gourmet food trucks (Foreign Foodie type, Down-Home, and Hipster) merge with local brick-and-mortar establishments, embedded within specific neighborhoods, to create three types of hybridized authentic spaces. The gourmet food trucks in New Orleans provide a fruitful counter to typical studies of authenticity in this city, but also provide for themes and discussions extending beyond this case study. This study focuses on gourmet food trucks as cultural products that exist in urban spaces and contribute to the overall construction of place while operating. These food trucks exemplify the omnivorous consumptive movement, embodying both lowbrow and highbrow aspects and selling this packaged experience to consumers.Each food truck's identity is constructed through a discursive and interactive process between the truck owners and the customers, with whom the identity must resonate in order to become and remain appealing; at the same time, the food truck must