Strategy of Rural Entrepreneurship Potential Development in Pamarican Village Ciamis District Indonesia

Abstract

Purpose of the study: The village people of Pamarican Ciamis West Java Indonesia have great potency to be entrepreneurs. This study aims to implement the strategy to develop rural entrepreneurship potency in Pamarican. 
 Methodology: This is an action research. We are working with several business groups. Triangulation done by conducting sources triangulation, triangulation amongst researchers and theory triangulation.
 Main Findings: The results shows that a business group can become a forum for the community in developing their business potential, their knowledge and skills increases by the reading material, training and guidance, the increasing knowledge and skills can make them running their business better, the small business activities have been able to increase their income.
 Applications of this study: This research is expected to contribute to the government in floating the entrepreneurship of rural communities.
 Novelty/Originality of this study: In this research, we emphasize in improving knowledge and skills to develop the rural communities become entrepreneurs. From 2015-2017, we have provided 300 books of entrepreneurship and other resources to fill their spare time. We hold regular meetings to guide the community to understand the reading material especially in Sukamukti Pamarican. To improve their skills, we also provide entrepreneurship training, mentoring and equipment that necessary to implement reading materials, such as equipment for making salted eggs, cookies and other equipment to several business groups under our guidance.