Strategy for diversification of enterprises in the service sector: two-factor model “consumer-market”

Abstract

The study aims to substantiate a methodological approach to the strategic development of the service sector in the context of global socio-economic changes. As a result, the main provisions of the proposed methodological approach to the formation and assessment of diversification strategies for enterprises in the service sector have been formed, and a two-factor model “consumer-market” has been substantiated. It is necessary to consider the increasing role of management tactics and focus on those factors that determine the current position of the enterprise in the market presence and the industry. The basic changes associated with the digitalization of key processes and skills of the main and managerial personnel are characterized since the service sector develops based on the acquisition of innovative competencies.