In the context of sustainable development and the digital economy, it is difficult to find labor resources for the transport industry that are guided by modern trends. That is why it is necessary to analyze the labor market and determine the indicators of personnel efficiency for the transport industry. Readiness for employment and self-employment occur in a scientific and psychological concept reflecting the motives and determination to accept professional activity tasks in a specific life situation. However, at present, the phenomenon of readiness requires diagnosis, correction and development of the qualitative characteristics included in it. Obviously, modern paradigms of sustainable development and the digital economy significantly complicate their adaptation in a dynamic economic system under the influence of the pandemic caused by the COVID-19 virus. The labour market and self-employment are also drifting in a crisis. On the one hand, there is a shortage of labour resources, on the other hand, there is a fairly high unemployment rate.