Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community

Sormanen, Niina; Reinikainen, Hanna; Wilska, Terhi‐Anna

doi:10.1080/17512786.2021.2016070

Cited by 4 publications

(2 citation statements)

References 27 publications

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“…Individuals of diverse age groups utilize social media platforms for purposes of self-expression, information consumption, entertainment, and active engagement with numerous topics of interest. The variety of modes available for participating in the virtual society includes actions such as liking, commenting, sharing, posting, and tagging (Sormanen, Reinikainen & Wilska, 2022). Social media users are typically drawn to the entertaining content generated on these platforms, however, serious societal topics also garner significant attention (Sormanen et al, 2022).…”

Section: Social Media Content Presentationmentioning

confidence: 99%

“…The variety of modes available for participating in the virtual society includes actions such as liking, commenting, sharing, posting, and tagging (Sormanen, Reinikainen & Wilska, 2022). Social media users are typically drawn to the entertaining content generated on these platforms, however, serious societal topics also garner significant attention (Sormanen et al, 2022). Accordingly, the digital space mediated by social media applications has become a space for civic and expressive participation (Keating & Melis, 2017).…”

Section: Social Media Content Presentationmentioning

confidence: 99%

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Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within Instagram's brand community

Artha Kusuma,

Afiff,

Gayatri

et al. 2024

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Purpose: This study aimed to analyze the role of social capital in enhancing the engagement of community members, specifically transitioning them from low-effort participation to higher levels of commitment toward the community.Design/methodology: This study presents the results derived from a quantitative analysis of 483 participants across diverse automotive brand communities found on Instagram.Findings: Based on the foundation of social capital theory, this research enquires into the effects of shared relational elements of social capital on the commitment of members to communities. The results indicate that when members perceive an adequate degree of social trust and adhere to a recognized norm of reciprocity, there is a notable influence on the potential for heightened commitment to the community.Research limitations/implications: This study solely focused on a specific type of social media, underscoring the prominent role of visual presentation style as the primary approach in content creation. As a result, this has a notable impact on the mechanism of social interaction among users.Originality/value: In visually oriented settings such as Instagram, the barriers to participating in social interactions are noticeably reduced. Consequently, activities that require only minimal engagement effort have a higher probability of evolving into more profound and intensified forms of social exchange among community members. This, in turn, greatly facilitates the cultivation of social trust and the establishment of a norm of reciprocity.

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Section: Social Media Content Presentationmentioning

confidence: 99%

Section: Social Media Content Presentationmentioning

confidence: 99%

Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within Instagram's brand community

Artha Kusuma,

Afiff,

Gayatri

et al. 2024

View full text Add to dashboard Cite

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How News Organizations Coordinate, Select, and Edit Content for Social Media Platforms: A Systematic Literature Review

Anter

2023

Journalism Studies

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Towards a Real Comprehension of Social Networks Effects on Cybermedia Web Traffic: Quantitative Impact in the 27 European Union Countries Most Popular Online Journals

Valcárce

Arias

Muñoz

2023

Preprint

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Scientific literature pays considerable attention to the study of development and consolidation of social networks in general and their influence on the information industry and journalism in particular. However, there are no global studies on their quantitative impact on the web traffic of cybermedia. This article focuses on this aspect and examines the impact that social networks have on the overall web traffic generated by the cybermedia of the 27 countries that are currently part of the European Union. For this purpose, the five cybermedia with the highest number of unique visitors in each country were selected and, using a tool such as SimilarWeb that considers flows from desktop and laptop computers, a set of variables referring directly or indirectly to social networks were analyzed, comparing this magnitude with those corresponding to direct traffic and search procedures. The data obtained allow us to conclude that of the total web traffic generated among the European Union cybermedia with the highest number of unique visitors, only 9.858% is directly attributable to social networks, a figure lower than magnitudes such as direct traffic (54.493%) or search procedures (26.041%). With percentage differences, this situation is applicable to all 27 countries examined and calls into question aspects such as the large amount of human and economic resources that the information industry allocate to the management social networks and the constant debate generated around the impact that they have on the shaping of public opinion and their incidence in phenomena such as disinformation or disintermediation.

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Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community

Cited by 4 publications

References 27 publications

Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within Instagram's brand community

Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within Instagram's brand community

How News Organizations Coordinate, Select, and Edit Content for Social Media Platforms: A Systematic Literature Review

Towards a Real Comprehension of Social Networks Effects on Cybermedia Web Traffic: Quantitative Impact in the 27 European Union Countries Most Popular Online Journals

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