“…Several indicators were proposed for measuring this dimension, they included customer share, length of the relationship, magnitude of purchases, frequency of contact, trust, cooperation and friendship (Campbell & Cunningham, 1983;Fiocca, 1982;Yorke & Droussiotis, 1994). Information sharing is cited as an indicator of relationship strength and quality in industrial supply relationships (Brennan, 1997;O'Toole & Donaldson, 2002;Perez & Sanchez, 2001;Purdy & Safayeni, 2000) and included as a measure of strength. In a recent study, Stanko, Bonner, and Calantone (2007) analyzed the strength of interfirm ties and offered relationship length, mutual confiding (knowledge/information exchange), reciprocal services (solidarity-reciprocity) and emotional intensity in this evaluation of buyer-seller ties.…”