Strategien der größten Medienunternehmen der Welt

Sjurts, Insa

doi:10.1007/978-3-663-05972-1_4

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“…(see Artopé and Zerdick 1995). Their strategies focus on multimedia, are international and result in capital concentration (see Hagen 1995;Sjurts 1998).…”

Section: Media Capital's Centralisation As the Means And Expression Of The Media Industry's Structural Transformationmentioning

confidence: 99%

“…It seems obvious that neither an "invisible hand" (see Abrahamson 1998) of neoliberal ideology of market and competition, nor the sovereign consumers of "economics as a system of belief" (Galbraith 1970), nor system theorists' apolitical space that features autopoietic systems and subsystems, bring about the media industry's structural transformation. Instead, the multitude of empirical evidence showing the national and international movement of capital in the media industry's different sectors (see Röper 1999;Europäisches Medieninstitut 1995;Hagen 1996;Kohlstedt, Seeger andWoldt 1996/1997;Kleinsteuber and Thomaß 1996;Sjurts 1998), indicates the necessity for media and communication studies to take an approach oriented on media economics that focuses on the analysis of capital as the evident main factor in the media industry's structural transformation.…”

Section: Introductionmentioning

confidence: 99%

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The Media Industry's Structural Transformation in Capitalism and the Role of the State: Media Economics in the Age of Digital Communication

Knoche¹

2020

Preprint

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This paper discusses how the capitalist media industry has been structurally transformed in the age of digital communications. It takes an approach that is grounded in the Marxian critique of the political economy of the media. It draws a distinction between media capital, media-oriented capital, media infrastructure capital and media-external capital as the forms of capital in the media industry. The arti- cle identifies four capital strategies that media capital tends to use in order to try to maximise profits: a) The substitution of “old” by “new” media technology, b) the introduction of new transmission chan- nels for “old” media products, c) the definition of new property rights for media sectors and networks, d) the reduction of production and transaction costs. The drive to profit maximization is at the heart of the capitalist media industrys structural transformation. This work also discusses the tendency to the universalization of the media system in the digital age and the economic contradictions arising from it.

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“…(see Artopé and Zerdick 1995). Their strategies focus on multimedia, are international and result in capital concentration (see Hagen 1995;Sjurts 1998).…”

Section: Media Capital's Centralisation As the Means And Expression Of The Media Industry's Structural Transformationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%