1999
DOI: 10.1287/inte.29.6.42
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Strategic Valuation of Investment Under Competition

Abstract: The most serious problem with the widely used discounted-cash-flow (DCF) methods of investment valuation is that they are commonly applied without explicit regard to competition. As a result, the prescriptions they afford are often inconsistent with those given by competitive strategy frameworks. To remedy this, we show how such frameworks can be integrated with DCF methods to value investments (and disinvestments) in competitive and uncertain contexts. We recommend that the DCF analysis be carried out within … Show more

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Cited by 20 publications
(6 citation statements)
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“…The effects of firms' investments on competitive position have been approached by many authors with different results. Some of them concluded that firm growth by investment positively influences firm's competitive advantage (Kulatilaka and Perotti, 1998;del Sol and Ghemawat, 1999;Tsai and Wang, 2004); that firms investment have a positive effect on firms' performance, which is commonly used as a proxy to competitive advantage (Brailsford and Yeoh, 2004;Amir et al, 2007;Gupta and Banga, 2009;Fang Yang, 2014;Pandya, 2017;Zuoza and Pilinkien_ e, 2019;Kim et al, 2021); that the effects of R&D investments on competitive advantage are contingent on the degree of competition faced by firms (Miller et al, 2005;Tubbs, 2007;Rav selj and Aristovnik, 2020), and that firms adjust their investment in R&D and in Capex when facing financial constraints in times of crisis (Flammer and Ioannou, 2021).…”
Section: Ejmbe 333mentioning
confidence: 99%
“…The effects of firms' investments on competitive position have been approached by many authors with different results. Some of them concluded that firm growth by investment positively influences firm's competitive advantage (Kulatilaka and Perotti, 1998;del Sol and Ghemawat, 1999;Tsai and Wang, 2004); that firms investment have a positive effect on firms' performance, which is commonly used as a proxy to competitive advantage (Brailsford and Yeoh, 2004;Amir et al, 2007;Gupta and Banga, 2009;Fang Yang, 2014;Pandya, 2017;Zuoza and Pilinkien_ e, 2019;Kim et al, 2021); that the effects of R&D investments on competitive advantage are contingent on the degree of competition faced by firms (Miller et al, 2005;Tubbs, 2007;Rav selj and Aristovnik, 2020), and that firms adjust their investment in R&D and in Capex when facing financial constraints in times of crisis (Flammer and Ioannou, 2021).…”
Section: Ejmbe 333mentioning
confidence: 99%
“…The reliance of the BCG model on only two factors necessarily limits its applicability. Other factors, such as the level and type of existing competition, for instance, have also been suggested as significantly affecting an organization's cash flow (del Sol and Ghemawat, 1999). Furthermore, the appropriateness of the factors themselves and their relationships with cash flow have been questioned (Nippa et al, 2011).…”
Section: The Bcg Modelmentioning
confidence: 99%
“…This procedure seems to be indispensable if any consistency is to be maintained in the decisions the company takes to develop the structure before the strategy is implemented and to get on track towards achieving its organizational objectives. As such, in the same way that the importance of taking the intangible factors into consideration is highlighted when technologies are being assessed and selected (the increase in the plant's productive capacity, greater customer satisfaction, shorter delivery times, faster development of new products, the ability to have a bearing on market characteristics in the long term, and so on) (for example: Kaplan, 1986; Meredith and Suresh, 1986; Shank and Govindarajan, 1992; Soni et al , 1992; Shank, 1996; Kakati, 1997; Chiadamrong and O'Brien, 1999; Del Sol and Ghemawat, 1999; and Talluri and Yoon, 2000; amongst others), it is evident that the same factors will have to be taken into consideration when the result gained from the new equipment and activities is measured. The determination of the critical variables that should be used to measure system performance therefore becomes a key issue (Brown and Laverick, 1994; Small and Chen, 1995; Pawar and Driva, 1999); bearing in mind that it is virtually impossible to provide a generic list of measures that can be applied to all manufacturing firms, or, at the very least, all the firms in the same sector.…”
Section: State‐of‐the‐art and Research Questionsmentioning
confidence: 99%