2021
DOI: 10.1016/j.retrec.2021.101030
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Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation

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Cited by 4 publications
(2 citation statements)
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“…When an industry grows slowly, many companies of similar size tend to perform highly competitively. Among the most common strategies are: product differentiation, low-cost production, better location or specification, efficient advertising, price discrimination, or any other process that creates consumer loyalty or gives the company market power [6][7][8].…”
Section: Economic Moatmentioning
confidence: 99%
“…When an industry grows slowly, many companies of similar size tend to perform highly competitively. Among the most common strategies are: product differentiation, low-cost production, better location or specification, efficient advertising, price discrimination, or any other process that creates consumer loyalty or gives the company market power [6][7][8].…”
Section: Economic Moatmentioning
confidence: 99%
“…In this approach, a strategic group refers to the set of firms in a specific industry that follow a similar strategic recipe. Several studies provide empirical support for the existence of strategic groups across different industries including banking (DeSarbo et al, 2009;Ebbes et al, 2010;G omez et al, 2021;Penagos-Londoño and Ruiz-Moreno, 2019), Evolution of competitive market structure insurance (Fiegenbaum et al, 2001), pharmaceuticals (Duan and Jin, 2014;Tejero-Martos et al, 2021) , mobile phone (García-Ochoa Mayor et al, 2016), furniture (Aboutorab et al, 2018;Brege et al, 2021), higher education (Adam, 2016) and airlines (Carroll, 2018;Cheng, 2017;Murthi et al, 2013;Ruiz-Moreno et al, 2021). More recently, researchers have focused on practical insights gained by strategic groups identification.…”
Section: Sources Of Intra-industry Competitive Heterogeneitymentioning
confidence: 99%