Strategic Excellence in  Post-Digital Ecosystems: A B2C Perspective

Sözer, Edin Güçlü; Civelek, Mustafa Emre; Çemberci, Murat

doi:10.13014/k2tt4p4c

Cited by 4 publications

(2 citation statements)

References 21 publications

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“…In the post-digital period, no matter the generation, consumers have more demands, less time to spend, limited attention, and have easily affected and shorter customer journeys [14]. Furthermore, even if preferences and needs are dynamic, opportunities are temporary, so companies need to be constantly aware of consumer demands since, these change in a short period of time, and the opportunity for companies to satisfy them is even smaller [3].…”

Section: Perspectives For Digital Marketingmentioning

confidence: 99%

Immersive Digital Marketing for Smart Cities Focusing Tourism

Cunha

Lopes

Mendonça

2022

Marketing and Smart Technologies

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translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

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Section: Perspectives For Digital Marketingmentioning

confidence: 99%

Immersive Digital Marketing for Smart Cities Focusing Tourism

Cunha

Lopes

Mendonça

2022

Marketing and Smart Technologies

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“…It has become the main tool for the dissemination of information, products and services (Alawneh, Al-Refai, & Batiha, 2013). As a result, the transition to the information society reveals the new social and economic structure which we may call the post-digital ecosystem (Sözer, Civelek, and Çemberci, 2018). In this new ecosystem, information management is the most important source of power and accurate management of information has a strategic importance.…”

Section: Introductionmentioning

confidence: 99%

Elektronik Devletin Gelişim Evreleri

Civelek¹

2019

OPUS Uluslararası Toplum Araştırmaları Dergisi

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In post-digital ecosystem, the implementation of effective electronic government systems comes to the fore as a strategic priority. Removing paper based processes and increasing integration of the systems used by different departments and agencies are directly related to the power of a government. e-Transformation of the government from traditional to electronic takes place in four stages, namely the phase of initial presence, unification, integration and social transformation. In the initial presence phase, each government institution separately provides services to citizens through its own site. In the unification phase, citizens will be able to access all government agencies' systems through a single website with a single username and password. In the integration phase, the systems of all government agencies will be linked to a common reference and archive system as well as common databases. Finally, in the last phase, the most important phase of electronic government applications, it will be ensured that citizens and the government will meet on the internet through electronic government applications. In this phase, the society will become an information society, and thus increase its productivity at individual level. Therefore, e-government projects have strategic importance for governments. In this context, the study emphasizes the importance of the involvement of the society to electronic government projects and suggests a new classification for the development phases of e-government.

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An Overview of the Concepts of ‘Digital Economy’ and ‘Digital Markets’ as Ongoing Trends in EU Competition Law

EKİNGEN

2022

Selcuk Universitesi Hukuk Fakultesi Dergisi

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Although e-commerce is relatively new, it has been the cornerstone of international trade in the modern world. Broadly, e-commerce can be described as the process of buying, selling or exchanging any kinds of products, services and information via electronic channels. The economy is one of the areas directly affected by e-commerce, and as a result of this significant impact, the concept of the digital economy has emerged. It is complicated to define the concept of the digital economy as it continues to expand in scope day by day; however, its impact can broadly be experienced in many different fields. To set an example, the occurrence of the digital economy has already caused many significant changes in many areas, such as the examination of competition issues in the markets. It has significant effects on current EU competition law understanding, and it is evident that it will continue to form future prosperity. Therefore, this article aims to explain the general dynamics of the digital economy and digital markets as an important issue being discussed in EU competition law.

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Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective

Cited by 4 publications

References 21 publications

Immersive Digital Marketing for Smart Cities Focusing Tourism

Immersive Digital Marketing for Smart Cities Focusing Tourism

Elektronik Devletin Gelişim Evreleri

An Overview of the Concepts of ‘Digital Economy’ and ‘Digital Markets’ as Ongoing Trends in EU Competition Law

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