Strategic Business plan for natural products in Amealco de Bonfil, Queretaro

Abstract

The present research had the purpose to realize a study of the organizations and family workshops dedicated to the elaboration of natural products in the state of Queretaro, in the county of Amealco de Bonfil, since in this region, there are ethnic groups with ancestral knowledge in the healing with plants and natural drugs, this work was directed to the implementation of a business plan for these producers, as well as an adequate strategic planning, the research was carried out under the mixed method, through interviews with the producers and also the observation on the site, as well as questionnaires to the consumers of this type of products, the scope of the study was descriptive and correlational of the variables studied, where results were found that identified the shortcomings and subsequently the recommendations of training actions in the field of developing naturists business to improve their production and marketing processes of these organizations and family workshops. It has been considered different business naturist products established in Amealco de Bonfil, Queretaro.