“…Market entry is "one of the most critical decisions in international marketing" (Terpstra, 1987, p. 52), as it sets the framework for the channel structure and the level of control an organization will have over its marketing channels (Stern and El-Ansary, 1982). Hollensen (2004) Root (1994), Hollensen (2005) Direct export Young et al (1989), Burstow (1994) Management contracting Kotabe and Helsen (2004), Jobber (2007) Contract manufacturing Yoshino and Rangan (1995), Butler et al (2000) Alliance Aulakh et al (1998), Wild et al (2006) Licensing Doherty (2007), Cavusgil et al (2008 Franchise Kärkkäinen (2005), Das and Kumar (2007) Joint venture Hollensen (2004), Kärkkäinen (2005) Acquisition Root (1987), Buckley and Casson (1998), Lasserre (2003) Greenfield 1 High Note: a Greenfield is an entry strategy chosen by an organization that has decided to enter a market via foreign direct investment, for example, by setting up an entirely new plant in a foreign market (Buckley and Casson, 1998;Gorg, 2000) Table II. Mode of entry categories JIEB 4,2…”