T he available population of beef cattle in Indonesia in 2022 was recorded at 18,610,148, which accounts for only 0.067% of the overall Indonesian population of 275,773,800. This condition shows that the need for beef cattle and beef in Indonesia needs to be taken seriously considering that the demand for beef consumption continues to increase along with the increase in human population. The ongoing impact of this phenomenon is the high price of beef at the consumer level (Niloofar et al., 2023;Sneessens et al., 2019). The ongoing impact of this phenomenon is the high price of beef at the consumer level (Amam et al., 2021), so people's purchasing power is low, it is recorded that beef consumption in Indonesia is only 2.26 kg per capita per year (Rusdiana et al., 2023) or equivalent to 0.010 kg per capita per week (Indonesia's Central Statistical Agency, 2022a), even though in the same year there was an increase in per capita income of 5.31% (Indonesia's Central Statistical Agency, 2022c).Apart from the high price of beef and economic factors related to consumer purchasing power, there are other interesting thing that needs to be underlined is that the growth rate of the beef cattle population in Indonesia of 3.56% or equivalent to an increase to 18.16 million beef cattle in 2022 (Indonesia's Central Statistical Agency, 2022b), and is still higher than that of the human population