Strategi Pengembangan Usaha Pupuk Organik Pada Ud Darma Puri Farm Di Desa Tangkas, Kecamatan Klungkung, Kabupaten Klungkung

Abstract

Fertilizer business is one of the business in agriculture proper to be developed. This can be seen from the high demand for organic fertilizer to make business people. Glance at promising business opportunities. The success of the organic fertilizer business is influenced by the strategy development . The purpose of this research is to formulate strategic alternatives and strategic priorities. Variables used in this study are the internal and external environment variables environment variables. Collection methods used were interviews, field observations, questionnaires, documentation and FGD (Focus Group Discussion) data . Data analysis methods used are SWOT Analysis and QSPM Analysis The results showed that there were four alternative strategies in the order of priority, namely (1). Trying to maintain and improve the quality of organic fertilizer. (2). Maintain old partners and explore new partnerships. (3). Improve the promotion strategy by utilizing information technology that is increasingly advanced. (4). Expand market share. The right priority strategy for marketing organic fertilizer at UD Darma Puri Farn is expanding market share which is the first choice among the four other strategies. A few things can be advised of the results of this study are as follows: (1). By utilizing media and good online marketing strategies , it is expected to increase sales without limitation of space and time. In addition, an increase in SEO (Search Engine Optimization) is also needed to make it easier for cyberspace customers to find organic fertilizer products to be marketed. (2). In order for business to develop, what must be done is increasing the means of production, efficiency, and productivity through a work system aimed at improving the production process, as well as improving the quality of human resources in the workforce through education. and training. (3). To develop a business, it needs support from all elements, not only from the internal side of the business actor but also the role of government in supporting business development. It is hoped that the government can provide its support by providing entrepreneurship education to business people through guidance and counseling to improve the ability of small businesses to become resilient and independent businesses, as well as providing business capital assistance to increase the desire of business people to develop his business. ABSTRAKBisnis pupuk adalah salah satu bisnis di bidang pertanian yang layak untuk dikembangkan. Ini bisa dilihat dari tingginya permintaan pupuk organik untuk membuat pebisnis. Sekilas peluang bisnis yang menjanjikan. Keberhasilan bisnis pupuk organik dipengaruhi oleh pengembangan strategi. Tujuan dari penelitian ini adalah untuk merumuskan alternatif strategis dan prioritas strategis. Variabel yang digunakan dalam penelitian ini adalah variabel lingkungan internal dan variabel lingkungan. Metode pengumpulan yang digunakan adalah wawancara, observasi lapangan, kuesioner, dokumentasi dan data FGD (Focus Group Discussion). Metode analis...

Business Development Strategy on Traditional Coconut Oil (Lengis Tanusan) Production during the Covid-19 Outbreak

“…An in-depth interview defined as a study method conducted to gather information required for a study by a face-to-face interview session with respondents who engaged in a specific social life. Yuni Erawati et al (2018) stated that observation is a direct examination process on an object. While documentation is a method carried to obtain information and data through archives, books, documents, statistics, and pictures.…”

Peningkatan Pengetahuan Kelompok Taruna Tani Desa Jatiguwi Kecamatan Sumberpucung, Kabupaten Malang Dalam Komersialisasi Produk Pupuk Organik

“…Dengan memberikan informasi cara permohonan pengujian mutu dan pendaftaran merek, diharapkan masyarakat desa melalui Musyawarah Desa Jatiguwi dapat memasarkan produknya dengan aman. Selain itu, proses pemasarannya dapat dilakukan melalui situs belanja online untuk menjangkau pasar yang lebih luas, serta meningkatkan SEO (Search Engine Optimization) agar merek pupuk organik selalu menjadi yang terdepan sehingga memudahkan konsumen dalam membeli pupuk jenis tersebut (Yuni Erawati et al, 2018). Hasil nilai ujian yang dilakukan secara grafis oleh masyarakat desa dan kelompok tani desa Jatiguwi juga menunjukkan hasil yang baik.…”

Manajemen Proyek Produksi Pupuk Organik Dari Kerang Darah

“…Dengan kata lain, masyarakat semakin banyak yang menggunakan jenis pupuk kimia untuk mempercepat laju pertumbuhan tanaman. Padahal sebenarnya pupuk kimia memiliki banyak kandungan berbahaya yang perlu diantisipasi (Erawati et al, 2018). Dalam hal ini, penggunaan pupuk organik seharusnya dapat menjadi alternatif dalam pemecahan masalah ini.…”