Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Daya Saing  Sekolah Menengah Atas di Era New Normal

Rofiki, Moh.; Sholeh, Lukman; Akbar, Abdul Rozaq

doi:10.31004/edukatif.v3i6.1327

Cited by 5 publications

(7 citation statements)

References 9 publications

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“…Jika realitasnya, lembaga pendidikan tidak mampu memberikan layanan jasa pendidikan sesuai harapan masyarakat, maka akan menimbulkan citra lembaga pendidikan yang buruk, untuk dapat memenuhi harapan masyarakat tersebut perlu adanya manajemen pemasaran pendidikan. Pemasaran jasa pendidikan merupakan pendekatan strategis yang dapat digunakan untuk meningkatkan kualiatas layanan pendidikan (Rahayu, 2018).…”

Section: A Pendahuluanunclassified

“…Berkaitan dengan asumsi-asumsi tersebut, di tengah-tengah persaingan yang cukup tajam antar Perguruan Tinggi Islam (PTI) dalam memperebutkan konsumen, berbagai upaya sosialisasi, promosi dilakukan oleh PTI dengan berbagai strategi, tentu menjadi tantangan para pengelola Perguruan Tinggi Islam untuk lebih serius menjaga eksistensinya. Lebih lanjut berdasarkan perkembangan, asumsi, tantangan dan problematika yang dihadapi PTI, maka makalah ini ingin mengkaji lebih mendalam tentang Pemasaran Jasa Pendidikan sebagai Strategi Peningkatan Mutu Pendidikan di Perguruan Tinggi Islam (Rahayu, 2018).…”

Section: A Pendahuluanunclassified

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Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Pendidikan Di Perguruan Tinggi Islam

Hidayatussaliki,

Alfian,

Ma’sum

2023

Rosikhun

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The article discusses the challenges and problems experienced by Islamic Higher Education. In order to face these challenges and problems, a strategy is needed as a tool to gain competitive advantage. This article aims to clarify the strategy in marketing educational services as a strategy to improve the quality of education in Islamic tertiary institutions. This article uses a type of qualitative research with a type of library research, by collecting literature or materials sourced from books, journals and other related sources. PTI's service marketing strategy consists of 6 strategies in which these six strategies are not a sequence that reflects the stages of the steps, but a single strategy that can be carried out simultaneously or separately, including: SWOT analysis, identification of consumers and their needs, utilization of marketing channels and models, optimizing PTI's marketing agency, building public trust, and marketing mix. Meanwhile, measuring the level of customer satisfaction with the services offered by educational institutions can be carried out in the following ways: Complaint and suggestion system, Customer satisfaction surveys, Ghost shopping, Lost customer analysis customer analysis who switch.

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Section: A Pendahuluanunclassified

Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Pendidikan Di Perguruan Tinggi Islam

Hidayatussaliki,

Alfian,

Ma’sum

2023

Rosikhun

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“…Oleh karena itu, sebelum lembaga pendidikan menerapkan strategi pemasaran yang sesuai dan tepat maka diperlukan usaha dalam mempelajari karakteristik sasaran. Hal ini dimaksudkan untuk melihat kesesuaian dalam penggunaan strategi pemasaran pendidikan dengan visi misi lembaga pendidikan yang tepat dan sesuai dengan keinginan dan kebutuhan konsumen pendidikan (Rofiki, Sholeh, and Akbar 2021). Di dalam manajemen pemasaran tidak terlepas dari komponen dasar (utama) yang mencakupnya, seperti segmentasi pasar, targeting dan positioning.…”

Section: Pengertian Manajemen Pemasaranunclassified

Strategi Manajemen Pemasaran Pendidikan di SMA N 1 Cepogo

Azzahra,

Cahyono

2023

jmpi

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Education Marketing Management Strategy at SMAN 1 Cepogo. Along with the development of today's increasingly modern era, especially for educational institutions at SMA Negeri 1 Cepogo are required to be able to compete in meeting the needs of the community. Educational institutions at SMA Negeri 1 Cepogo must be able to improve continuously in the aspect of education to improve the quality of education even better. Therefore, marketing management must be managed optimally to be able to compete with other educational institutions. The purpose of this study is to find out how the marketing strategy is appropriate, the implementation of the marketing strategy and the supporting and inhibiting factors of marketing management in SMA Negeri 1 Cepogo. The research method used here refers to a descriptive qualitative method by making direct observations at SMA Negeri 1 Cepogo which is then followed up by conducting interviews with a group of people and one of the admin staff who deals with marketing management, interviews here by taking and collecting data obtained in a short period of time simultaneously. The results of this study are that the marketing strategy carried out by SMA Negeri 1 Cepogo is carried out using social media and direct outreach. Apart from that, marketing strategy implementation is carried out by making brochures and direct outreach to the public. The supporting factors are the support and fulfillment of facilities from the school, while the inhibiting factors in submitting purchases of goods are very difficult due to the fact that they have to make the details requested from the treasurer

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“…Educational Open Access: https://ejournal.unma.ac.id/index.php/educatio institutions need effective management to create future institutions through changes implemented now. In this case, the curriculum is the pinnacle that significantly influences the quality of educational institutions (Rofiki et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…Along with the times, with various reasons and rationalizations, the Indonesian curriculum continues to change from period to period. The existence of the curriculum has a significant influence on the quality of education in Indonesia (Rofiki et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Implementation of Merdeka Curriculum in Improving the Quality of Senior High School

Kamila¹,

RM²

2023

educatio

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This study aims to determine the implementation of an merdeka curriculum: quality improvement efforts in educational institutions. This research was conducted at SMAN 2 Jember with a qualitative approach through case study research. Data were obtained from observation, interviews, and documentation studies. Informants in the study were the principal, deputy head of curriculum, teachers, and students. In the process of analyzing data, the researcher collects data, reduces data, presents data, and concludes findings. The results of the study show the success of the implementation of the merdeka curriculum in improving the quality of schools through the learning process carried out, namely by preparations including the need to get information about the merdeka curriculum by preparing teachers how they understand what the merdeka curriculum means; teachers take part in online and offline workshops held by the government and the education office besides that the school also conducts its workshops merdekaly by bringing in resource persons related to the merdeka curriculum so that it becomes an excellent contribution to the sustainability and improvement of the quality of education and achieves educational goals that require students to enrich literacy to get to the future era of globalization.

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Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Daya Saing Sekolah Menengah Atas di Era New Normal

Cited by 5 publications

References 9 publications

Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Pendidikan Di Perguruan Tinggi Islam

Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Pendidikan Di Perguruan Tinggi Islam

Strategi Manajemen Pemasaran Pendidikan di SMA N 1 Cepogo

Implementation of Merdeka Curriculum in Improving the Quality of Senior High School

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