Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Pendidikan Di Perguruan Tinggi Islam
Hidayatussaliki Hidayatussaliki,
Riki Alfian,
Afif Ma’sum
Abstract:The article discusses the challenges and problems experienced by Islamic Higher Education. In order to face these challenges and problems, a strategy is needed as a tool to gain competitive advantage. This article aims to clarify the strategy in marketing educational services as a strategy to improve the quality of education in Islamic tertiary institutions. This article uses a type of qualitative research with a type of library research, by collecting literature or materials sourced from books, journals and o… Show more
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