Strategi Manajemen Pemasaran Unggul Jasa Pendidikan di SMP Islam Terpadu Ar Ruhul Jadid Jombang

Abstract

The purpose of this article is to describe a superior marketing management strategy because competition in the field of education is getting tougher. This type of research uses qualitative methods. Data collection techniques using interviews, observation, and documentation. Instruments in the form of a list of questions and observation sheets. The data analysis technique uses data reduction, coding, and drawing conclusions. The results of this study indicate that a superior marketing management strategy is evidenced by careful planning, implementation of a structured program in accordance with organizational performance that is competent, and supervision that is more directed towards institutional improvement. This educational institution has a good and quality image in the eyes of the community, it will have a great opportunity to acquire students. Arrruhul Jadid Islamic Junior High School has a strategy for implementing the marketing of educational services both online and offline, this strategy helps achieve the goals of the school institution and supports the implementation of the school's mission. That this superior strategy contributes to Islamic institutions’ order to develop following the rapid world of education.

Strategi Pemasaran Jasa Pendidikan Sekolah Tinggi Agama Islam Al Falah (STAIFA) Pamekasan Dengan Pendekatan Bauran Pemasaran (Marketing Mix)

“…Media cetak adalah sarana yang berbentuk barang/fisik yang dapat dilihat dan digunakan untuk menyampaikan pesan, informasi dan berita kepada public. Menurut Benni dan Afifah media elektroni yang juga disebut media offline adalah media yang lama muncul keberadaannya dan dikenal pertamakali oleh manusia sebelum mengenal media online (Sintasari & Afifah, 2022).…”

“…Pemanfaatan media ini merupakan implementasi dari gagasan Keller dan Kolter mengenai promotion jasa pendidikan. Promotion menggunakan bentuk komunikasi dan atau informasi dari produsen dengan pelanggan (Sintasari & Afifah, 2022). Media yang dimaksimalkan di dalamnya diantaranya sebagai berikut.…”

Marketing Educational Services : The Practices Of Marketing Mix in Building Brand Image Of SMK Bina Mandiri Multimedia Bogor

“…This concept is in line with the theory which says that the product involves developing and providing educational services that meet the needs and wants of consumers. This includes aspects such as curriculum, teaching methods, physical facilities, extracurricular activities, and so on [4] [15].…”

“…Education is considered a process that can change the attitudes and behavior of a person or group through teaching and training [1] In addition, education can also help a person develop intelligence, noble character, personality, spiritual strength, and skills that are beneficial for oneself and society [2] In the context of education globalization, educational institutions are no longer limited by cultural and geographical boundaries [3]. The globalization of education brings changes in various aspects, including curriculum, teaching methods, access to information and technology, and interactions between educational institutions from different countries [4]. In the face of educational globalization, educational institutions have the opportunity to adopt and integrate educational elements from various traditions and contexts [5].…”

Kepuasan sebagai mediasi pengaruh brand image, service quality dan experiential marketing terhadap loyalitas nasabah

“…Service quality berpusat pada upaya memenuhi kebutuhan dan keinginan pelanggan serta ketepatan penyampaiannya untuk mengimbangi harapan mereka. Jadi perusahaan harus berusaha sebaik mungkin dalam pelayanannya, karena itu adalah salah satu cara dalam membuat nasabah merasa puas (Nasution & Sikumbank, 2004). Penjelasan sebelumnya dapat dibuktikan dalam penelitian yang menunjukkan service quality mempunyai pengaruh yang positif dan signifikan terhadap kepuasan nasabah (Gedalia & Subagio, 2015;Octaviana & Nugrahaningsih, 2018;Puriani et al, 2017;Sitinjak, 2015;Sondakh, 2015;Wibowo, 2016).…”