Strategi Kampanye Politik Pasangan Jokowi-Jk Pada Politik Pemilihan Presiden  2014.

Damayanti, Novita; Hamzah, Radja Erland

doi:10.32509/wacana.v16i2.52

Cited by 9 publications

(10 citation statements)

References 1 publication

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“…However, the pattern of leadership in Indonesia undeniably still uses a traditional approach with paternalistic cultural practices, primordialism, or leaders who have a descendant of the noble line or king (Andrias & Nurohman, 2013). In political communication, campaigning is a very important part of influencing voters (Damayanti & Hamzah, 2017). According to Lock and Harris in Firmanzah (2007), political campaigns are closely related to the formation of a political image.…”

Section: Halo Effect As a Political Campaign Strategy Bobby Nasution ...mentioning

confidence: 99%

Halo Effect as Bobby Nasution and Aulia Rachman's Political Communication Strategy in the 2020 Medan City Local Leader Election

Putri

Sujoko

Prianti

2023

jss

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Bobby Nasution, who is the son-in-law of President Joko Widodo, running for mayor of Medan, North Sumatra, is an interesting topic to discuss. Bobby Nasution was accompanied by Aulia Rachman as Deputy Mayor of Medan, North Sumatra. With the pairing of Bobby Nasution and Aulia Rachman running to become the Mayor and Deputy Mayor of Medan, it attracts public attention, because people often look at the background of a candidate to determine whether the candidate is good or bad. This is known as the halo effect strategy. This study aims to explain the halo effect as a political communication strategy for the pair Bobby Nasution and Aulia Rachman in the 2020 Medan City Election. This study uses a qualitative method with a constructivism paradigm and utilizes data collection techniques in the form of in-depth interviews. The results of this study indicate that the use of the halo effect as a political communication strategy forms a positive political image, this is also in line with the vision and mission of Bobby Nasution and Aulia Rachman, namely the Medan Berkah Collaboration, to form a positive image by bringing what is needed by the people of Medan City.

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Section: Halo Effect As a Political Campaign Strategy Bobby Nasution ...mentioning

confidence: 99%

Halo Effect as Bobby Nasution and Aulia Rachman's Political Communication Strategy in the 2020 Medan City Local Leader Election

Putri

Sujoko

Prianti

2023

jss

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“…Pada Pemilu 2019, masa kampanye berdurasi lima bulan, mulai 23 September 2018 hingga 13 April 2019 (Salman, 2019). Dalam bidang komunikasi politik, sering ditemukan penelitian yang terkait dengan strategi pemenangan pemilu yang umumnya berkutat di level Pemilihan Presiden atau Pilpres (Assiddiq & Ambarwati, 2021;Damayanti & Hamzah, 2017;Idris, 2020). Sementara itu, dalam penelitian di level Pileg, fokus penelitian juga masih berpusat di sekitar tokoh-tokoh nasional dan level pusat.…”

Section: Pendahuluanunclassified

Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019

Alvin

2022

MUKASI: Jurnal Ilmu Komunikasi

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Every Indonesian citizen has the right to vote and be elected to politics. There is an understanding that individuals who want to run in elections must spend large amounts of money, ranging from hundreds of millions to billions of rupiahs. However, a unique phenomenon occurred in the 2019 Election, especially in the scope of the legislative election in Bandung City. One of the candidates from PSI named, Yoel Yosaphat managed to pass to the parliament by spending only Rp 3 million in campaign funds. This study seeks to find out empirically and in-depth the applied political communication strategies. This research is qualitative research with a case study approach. Data was collected utilizing in-depth interviews. An interesting finding from this research is that two factors have implications for Yoel's passage to parliament, with a total support of 3,321 votes. The first is the social capital that Yoel got through networks or social relations that had been built before he entered politics. The second is the financial capital used to operate the campaign by purchasing campaign props such as banners, business cards, and calendars. The reason is to attract public attention as well as provide political messages.

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“…To that end, any aspect of a campaign is assessed in terms of its potential to win (Nickerson & Rogers, 2014). According to Hafied Cangara ( 2009), political campaign planning goes through three phases: the organizing and testing phases and the critical phase (Damayanti & Hamzah, 2017).…”

Section: Political Campaign In Social Mediamentioning

confidence: 99%

Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

Subekti¹

2021

Proceedings of the 8th International Conference on Research in Behavioral and Social Sciences

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The Perindo Party and the Gelora Party are new participants in the political arena in Indonesia. Still, both can show their existence in the 2020 regional election. Therefore, this study aims to determine how the Perindo Party and the Gelora Party use Twitter as a tool for the 2020 regional election political campaign. This research method uses NVIVO 12 plus analyzing data with chart analysis, cluster analysis, and word cloud analysis. The data source for this research came from the Twitter accounts of the Perindo Party and the Gelora Party. The reason for choosing the Twitter social media accounts of the Perindo Party and the Gelora Party is because these parties are new participants in Indonesian politics who can show their existence in political contestation. The findings show that Perindo and Gelora parties use Twitter social media optimally for political campaigns in the 2020 regional head elections. The political campaign narrative of the Perindo Party and the Gelora Party on Twitter is related to the names of parties and political party actors. The Perindo Party is dominant in political campaign content such as party activities, party ideas, relations with the public, the issue of COVID-19, and the Party's vision and mission. On the other hand, the Gelora Party excels in the content of its Party's slogan campaign. The intensity of the Gelora Party's political campaign on Twitter is higher than that of the Perindo Party in 2020.

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Strategi Kampanye Politik Pasangan Jokowi-Jk Pada Politik Pemilihan Presiden 2014.

Cited by 9 publications

References 1 publication

Halo Effect as Bobby Nasution and Aulia Rachman's Political Communication Strategy in the 2020 Medan City Local Leader Election

Halo Effect as Bobby Nasution and Aulia Rachman's Political Communication Strategy in the 2020 Medan City Local Leader Election

Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019

Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

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