Strategi Distribusi Produk Teh Siap Saji

Wiedjarnarko, Sally; Fauzi, Anas Miftah; Rusli, Meika Syahbana

doi:10.17358/jma.12.1.68

Cited by 6 publications

(6 citation statements)

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“…Analisis keempat, kriteria kelayakan investasi digunakan untuk mengetahui kelayakan usaha dari aspek finansial. Analisis finansial digunakan untuk memberikan gambaran kepada BUMDES terkait arus biaya, perhitungan laba dan rugi, serta kriteria kelayakan investasi (Susanto, 2020;Wiedjarnarko, Fauzi, & Rusli, 2015). Kriteria kelayakan investasi yang digunakan dalam analisis ini adalah NPV (Net Present Value), Net B/C (Net Benefit Cost Ratio), dan PP (Payback Period).…”

Section: Gambar 1 Tim Pelaksana Hadir DI Kantor Kepala Desa Sragiunclassified

Pendampingan Analisis Kelayakan Usaha Rintisan Teh Celup Rambut Jagung Desa Sragi Kabupaten Blitar

Wahyudi¹,

Mazwan

Manshur

2022

SKIE

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Desa Sragi Kabupaten Blitar memiliki usaha rintisan penciri daerah yaitu, teh celup rambut jagung. Usaha tersebut masih berupa rintisan awal sehingga membutuhkan adanya pendampingan studi kelayakan usaha untuk memberikan gambaran pasti terkait prospek di masa mendatang. Urgensi dari pendampingan usaha juga dipengaruhi kondisi pandemi yang berdampak pada perubahan prioritas alokasi dana desa. Pendampingan bertujuan untuk memberikan pemahaman terkait teori dasar, urgensi, dan juga aplikasi dari analisis studi kelayakan usaha dari teh celup rambut jagung. Pendampingan dapat digunakan untuk mengetahui kondisi terkait sebagai pijakan penentuan strategis pemasaran melalui penyesuaian terhadap pandemik. Pendampingan berupa studi analisis kelayakan usaha melalui penyediaan modul yang dilengkapi dengan perhitungan excel dan pelatihan analisis kelayakan usaha secara luring terbatas untuk pihak BUMDES Desa Sragi. Hasil pendampingan yaitu data perhitungan meliputi harga jual, persentase keuntungan, waktu untuk balik modal dan keuntungan. Hasil analisis menunjukkan bahwa usaha rintisan ini layak untuk dijalankan. Pelatihan juga mampu meningkatkan pemahaman BUMDES terkait studi kelayakan usaha.

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Section: Gambar 1 Tim Pelaksana Hadir DI Kantor Kepala Desa Sragiunclassified

Pendampingan Analisis Kelayakan Usaha Rintisan Teh Celup Rambut Jagung Desa Sragi Kabupaten Blitar

Wahyudi¹,

Mazwan

Manshur

2022

SKIE

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“…This strategy support the indicators of the fulfillment of frozen meat cold chain in BULOG Public Corporation. Implementation the strategy is expected to be able to streamline and streamline the logistics activities of imported frozen meat in terms of regulating the flow of goods, inventory and sales (Wiedjanarko, 2015). Therefore, a distribution center would avoid the buildup of frozen meat in the harbor.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Measurement of Logistic Performance of Imported Frozen Meat in Perum Bulog

Nanditasari¹,

Sukardi

Maarif³

2020

jma

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Perum BULOG received a mission to import frozen meat by the government in accordance with Presidential Regulation of the Republic of Indonesia Number 48 of 2016. As a company engaged in food logistics, Perum BULOG is expected to be able to carry out imported frozen meat logistics activities to meet domestic needs. Logistics activities of imported frozen meat in Perum BULOG are divided into three stages, starting from the assignment mechanism, import mechanism, and sales mechanism. This causes the realization of frozen meat has not been achieved in accordance with the assignment. This study aims to measure the logistics performance of the imported frozen meat logistics activities carried out by the State Logistics Agency. The analytical method used the Logistic Scorecard Model, by identifying business strategies to obtain KPIs, and compiling logistical performance measurements. The results obtained by the logistics performance score of 2.691. This means that logistical performance for imported frozen meats run by Perum BULOG is at level 2, so Perum BULOG's logistics performance is poor. The improvement recommendation is by making a map of the frozen meat commodity business and making a direct shipping distribution strategy.

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“…Pada sektor hilir, adanya inovasi terhadap pengembangan produk turunan teh seperti ready to drink, bertambahnya variasi rasa, dijadikannya teh sebagai bahan makanan dalam kemasan yang menarik, mampu meningkatkan permintaan pasar (ITPC, 2013). Pasar domistik menunjukan pertumbuhan produksi teh olahan yang meningkat rata-rata 6,78% setiap tahunnya (Wiedjarnako et al 2015).…”

Section: Pendahuluanunclassified

“…Model pengembangan daya saing dengan AHP pada perusahaan ini mengacu pada beberapa penelitian sebelumnya yang dilakukan oleh Putrianti (2014) terkait keunggulan berdaya saing teh ready to drink dan daya saing teh putih (Hage et al 2015). AHP juga digunakan pada penelitian agribisnis teh hijau (Darmawan et al 2015), strategi distribusi produk teh siap saji (Wiedjarnako et al 2015), penelitian keberlanjutan udang (Fauzi et al 2012), dan kajian strategi peningkatan kualitas teh hitam ortohodoks di PTPN VIII Persero (Marimin dan Karmila, 2004). Menurut Saaty (1993), beberapa prinsip dalam menyelesaikan AHP diantaranya identifiksi sistem, penyusunan struktur, membuat matriks perbandingan komperasi berpasangan, melakukan tahap perbandingan dan penilaian.…”

Section: Analisis Peningkatan Keberlanjutan Daya Saing Perusahaan Tehunclassified

Strategi Peningkatan Keberlanjutan Daya Saing Teh Organik

Ichwani

Daryanto

Fauzi

2019

JABM

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tea industry is a promising industry, especially with its global awareness about organic tea. the purpose of this study is to identify the best alternative strategies for Pt Harendong Green farm to survive and sustainable. technique of data collecting was conducted by interviewing the experts and distributing the questioners to five respondents, consisting of Ceo, Plantation Head and Production Head of Pt Harendong Green farm, Head of Promotion Board of indonesia, and tea Master. the data analysis was carried out using Analytical Hierarchy Process (AHP) method to determine strategy in detail and priority development activity for the company. AHP results show that the procurement of premium tea products, competitive pricing, attractive packaging and cultural orientation through education and understanding to the community become an alternative offered. the recommended strategy is to establish a premium tea product from a competing company with a distinctive fragrance and flavor.

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Strategi Distribusi Produk Teh Siap Saji

Cited by 6 publications

References 0 publications

Pendampingan Analisis Kelayakan Usaha Rintisan Teh Celup Rambut Jagung Desa Sragi Kabupaten Blitar

Pendampingan Analisis Kelayakan Usaha Rintisan Teh Celup Rambut Jagung Desa Sragi Kabupaten Blitar

Measurement of Logistic Performance of Imported Frozen Meat in Perum Bulog

Strategi Peningkatan Keberlanjutan Daya Saing Teh Organik

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